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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Overwhelming response for first food & drink technology Africa

The inaugural food & drink technology Africa trade fair and conference took place with rave reviews and has been deemed a success by all involved in the event which took place at Gallagher Convention Centre from 18 – 19 March. 84 local and international exhibitors presented the latest technologies in the food and beverage processing and packaging industry.
The conference programme, organised by the VDMA, running alongside consisted of open and closed sessions with speakers focusing on hygienic, safe and efficient production of high quality food and beverages as well as case studies presented by exhibitors which were relevant to the current industry.
Organisers, Petra Westphal, Exhibition Group Director, Messe Mьnchen International and Elaine Crewe, CEO, MMI South Africa (Pty), are delighted by the response “Our aim was to introduce the latest, leading technologies in the industry to the African market, in order to increase the markets competitiveness and growth. We hoped to assist important industry players to build lasting business relationships and partnerships, which we believe we have achieved.”
The event welcomed around 1100 participants from various countries, including South Africa, Angola, Botswana, Cameroon, Ghana, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Nigeria, DRC, Zambia and Zimbabwe.
Exhibitors at the event have voiced their satisfaction with the first edition on African soil. Steffen Manke, General Manager, Robert Bosch South Africa Limited explained: “Our expectations have been exceeded for a first time show in Africa and the quality of visitors has been excellent. fdt Africa was a real success for us.”
Emmanuel Rurema, Director Business Development – Africa, Pentair Filtration & Process added: “As a company with inspired solutions for a changing world, Pentair found in this event the opportunity to showcase its latest innovations and integrated solutions in Africa. It was good to meet some of our African customers and connect with new ones.”
Even with it being the premier event, fdt Africa proved to be an excellent platform for doing business as Taryn Browne, Commercial and Marketing Co-ordinator, GEA Mechanical Equipment emphasised: “fdt Africa has now established itself in the market as a trade show that can provide a platform into the industry, we look forward to working together with the organisers to growing the event further.”
fdt Africa marks a further phase in the internationalisation of drinktec Munich -the World’s Leading Trade Fair for the Beverage and Liquid Food Industry. Other events have been set up in India and China. The conceptual sponsor of fdt Africa is the Food Processing and Packaging Machinery Association of the VDMA (German Engineering Federation).
“With the successful start of fdt Africa the overall market position of drinktec as the world's leading platform for the beverage and liquid food industry has been emphasized”, concluded Richard Clemens, Managing Director, VDMA and Dr. Reinhard Pfeiffer, Managing Director, Messe Mьnchen International.
Additional information and photos for download can be found at www.fdt-africa.com
The next food & drink technology Africa will take place in March 16 and 17, 2016.
www.fdt-africa.com
www.drinktec.com
www.drinktechnology-india.com
www.chinabrew-beverage.com
25 Мар. 2014

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