- Together with parallel events, beverage trade show draws approximately 12,000 visitors
- InterBev Beverage Bar offers samples of trendy beverages
The current trend: raw juices
The InterBev Beverage Bar, sponsored by the American Beverage Association, was part of the supporting program at the trade show. There visitors could sample around 80 new beverages and trendy drinks. Favorites included coconut water, flavored soft drinks, and energy drinks. During the trade show, hot topics discussed in the InterBev Beverage Education Sessions included cold-pressed fruit and vegetable juices, also referred to as raw juices. For the first time, the sessions and the trade show also touched upon alcoholic beverages.
The newly established InterBev Beverage trade show will take place for the second time next year from June 9 to 11, 2015. N?rnbergMesse North America will organize the first InterBev Process trade show, scheduled to be held from September 15 to 18, 2015. The capital goods exhibition for the beverage industry will map the industry’s entire value chain, ranging from raw materials and technologies to packaging and logistics. Starting in 2015 it will be held in Chicago every two years. The two InterBev events round out the N?rnbergMesse Group’s trade show portfolio in the beverage and packaging sector. With BrauBeviale and FachPack, the Bavarian trade show company has been organizing international trade shows in these industries in its home town for 35 years. This year, BrauBeviale is the most important capital goods exhibition worldwide in the beverage industry. It will take place from November 11 to 13, 2014 in Nuremberg. This year, around 1,300 exhibitors and approximately 33,000 visitors can look forward to a completely revised trade show concept and supporting program. Small and medium-sized businesses and global players will benefit from a wide range of information about raw materials, technologies, logistics, and marketing ideas. The trade show will additionally focus on international beverage trends.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and is among the top ten in Europe. The portfolio comprises some 120 national and international trade shows and conventions as well as approximately 40 sponsored pavilions at the Nuremberg location and worldwide. Every year, around 30,000 exhibitors (international share: 39%) and as many as 1.4 million visitors (international share of trade visitors: 22%) participate in their own, partner, and guest events of the N?rnbergMesse Group, which has subsidiaries in China, North America, Brazil, Italy, and now also India. The N?rnbergMesse Group also has a network of approximately 50 offices operating in about 100 countries.
Additional information and contacts for press and media
N?rnbergMesse North America, Inc.
Andrea Paulinelli, project manager
400 Interstate North Parkway, Suite 710
Atlanta, GA 30339
Phone: +1.770.618-58 42