Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Press Releases NürnbergMesse
* NürnbergMesse is first exhibition company audited to ISO 50001
* Energy management distinguished by extensive strategy
N?rnbergMesse is the first exhibition company to be certified to ISO 50001. For Dr. Roland Fleck and Peter Ottmann, CEOs of N?rnbergMesse, this is another major step on the way to the company achieving its set energy targets: “We have set ourselves a really high standard with the energy campaign. After DGNB certification and the introduction of electromobility, the fact that our energy management system has now been certified to ISO 50001 as the first ever for an exhibition company is a veritable accolade!” The basis for the certification is an in-house energy management system previously implemented by a separate “energy team”.
Taking hall 3A into operation at the beginning of 2014 increased the exhibition area on the N?rnbergMesse site to currently 170,000 m?
A large package of measures has been assembled that covers items like systematically recording and processing energy data, optimizing lighting systems, reducing heat consumption or significantly increasing the share of renewable energy. The extensive auditing process calls for demanding logistic, technical and legal quality standards if the coveted ISO certification is to be achieved at the end. “When Peter Ottmann and I started as CEOs of N?rnbergMesse in 2011, we also wanted to make our own mark in the energy segment. I’m pleased to say that we can now harvest the first fruit from the seeds sown three years ago,” says Dr. Roland Fleck. For CEO colleague Peter Ottmann, the company’s energy campaign fits in 1:1 with the orientation of the N?rnbergMesse programme: “We have a powerful portfolio of energy events and N?rnbergMesse is also traditionally strong in sustainability matters. Our energy campaign is an excellent link between the two segments – and today’s ISO certification is the icing on the cake.”
The glass facade alone sets impressive standards for NCC Ost
“Energy efficiency is a key element of the energy of the future. It enables companies to cut their energy consumption and optimize costs and improve competitiveness too,” says Josef Hasler, Chief Executive Officer of N-ERGIE Aktiengesellschaft. “The specialists from N?rnbergMesse and our subsidiary N-ERGIE Effizienz GmbH have cooperated outstandingly as a team on the path to certification.”
Background to ISO 50001
The purpose of this international standard is to define quality standards for the energy segment that result in energy efficiency, cost savings and a reduction of greenhouse gas emissions. Certification to ISO 50001 applies the requirements of the international standard to organizations and companies. N?rnbergMesse was confirmed as the very first exhibition company to meet the high requirements in the audit conducted by T?V Rheinland in October 2014.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the N?rnbergMesse Group’s own, partner and guest events. The group is present with subsidiaries in China, North America, Brazil, Italy and in India too.The N?rnbergMesse Group also has a network of approximately 50 representatives operating in over 100 countries.
4 Ноя. 2014