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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

BrewDog PLC, Scotland, UK: ZIEMANN delivers a brand new turnkey brewery plant – from malt intake through to the bright beer tank cellar.

The highly creative and successful Scottish craft brewery BrewDog PLC will significantly expand its production capacity by the beginning of 2016. As part of this project, ZIEMANN International GmbH will implement a complete turnkey production block including a new brewing line and cold block area. The contract was signed with BrewDog PLC at the Ziemann headquarters in Ludwigsburg, Germany.

BrewDog was founded by the friends James Watt and Martin Dickie in 2007. Since then, the brewery company is moving in only one direction: upwards. In their first year the co-founders brewed 1,050 hl / 900 bbl in the then tiny brewery; today the annual production volume has increased significantly to 90,000 hl / 77,000 bbl. Over the last few years, the brewery has attracted international attention for their inventiveness: BrewDog successfully raised a large amount of capital, required for the brewery’s expansion, through a crowdfunding campaign called ‘Equity for Punks’. Since 2009, more than 14,000 ‘fanvestors’ have invested in the brewery via this campaign. The brewery is currently running its fourth round of funding; Equity for Punks IV aims to raise £25m from public investment. Another event that made headlines was the competition for the strongest beer in the world. With “The End of History”, BrewDog raised the bar to 55% alcohol by volume.

In order to keep up with global reach, BrewDog will build a second brewery plant in a new 4,500 m2 building at their site in Ellon, Aberdeenshire. ZIEMANN will supply, install, automate, and commission the complete process technology, from the milling plant to the integration of the bottling plant.

”We are extremely proud that one of the most innovative craft brewers will produce its beer with our equipment. A decisive factor for being awarded the contract certainly was the fact that we offered the technology both in the brewhouse and in the cold block, required for the desired flexibility and quality, as a complete package,” summarized Thorsten Schwanzer, Sales Director Western Europe, at Ziemann.

ZIEMANN will equip the milling plant with a 6-roller grist mill as well as with the required silos. The brewhouse with the mash vessel Colibri™ and the lauter tun Lotus™ is designed for 12 brews per day, with a cast-out wort volume of 300 hl / 255 bbl each. With regard to the wort boiling, BrewDog decided in favour of an external boiler in order to be able to produce even smallest charges. In addition, the new brewhouse will be equipped with a spent grains silo, first wort vessel, hop dosing vessels, whirlpool, wort aeration system, water house and a brewhouse CIP system.

In the cold block area ZIEMANN will implement a yeast cellar inclusive of yeast propagation, yeast storage and pitching tanks; a fermentation/storage cellar consisting of eight CCTs with a capacity of 1,800 hl / 1,500 bbl, one bright beer tank cellar with two 1,800 hl / 1,500 bbl bright beer tanks as well as another CIP plant. A special feature in this area will be the new ZIEMANN system for cold hopping. The brewhouse as well as the cold block will be automated with the Braumat system V7.

The start of installation of the new plant at BrewDog is scheduled for August 2015, with the first brew anticipated in the 1st quarter of 2016. With this expansion stage, BrewDog will be able to brew an additional volume of approximately 200,000 hl / 170,000 bbl per year.

About ZIEMANN

ZIEMANN provides innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN supports its customers, for example, in developing individual beer recipes.

For further information, please contact:

ZIEMANN International GmbH
Schwieberdinger Straße 86
71636 Ludwigsburg
Germany
Lucas Goebel
Phone: +49 7141 408 377
E-Mail: [email protected]

Caption:
BrewDog, one of the most innovative craft brewers, will soon be making beer with ZIEMANN equipment (from left to right): Arend Muggen, Volker Mewes, Karl Butzmann, Neil Simpson, Martin Dickie, Thorsten Schwanzer and Hanspeter Geigle when signing the contract in Ludwigsburg.

11 Июн. 2015

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