The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beviale Moscow 2015: great interest in the market
- Around 100 exhibitors participating from 17 countries
- Exhibition presenting entire beverage industry value-added chain in Russia
- Diverse support program rounding off the ranges
Beviale Moscow will be held from 6 to 8 October. The new offshoot of BrauBeviale in Nuremberg, the world’s most important equipment show in the beverage industry this year, is offering a broad portfolio across the entire value-added chain of beverage production: from high-quality raw materials through to innovative technologies and perfectly-tailored logistics up to creative marketing ideas. The interest in presenting oneself on the regional market and, at the same time, in an international environment is equally great for both exhibitors and associations. For the trade visitors from the Eastern European region it is thus proving to be the ideal platform for concluding individual agreements directly at the event.
Beviale Moscow sees itself as a gateway to the growth markets of Russia and its direct neighbours. And that is being well received: Around
100 exhibitors from 17 countries, more than half of them from the regional market, make use of the three compact fair days in Moscow to present solutions to their customers on site. The commitment and involvement of numerous associations also reflects the spectrum of the first integral beverage fair to be held on the Eastern European market. As a result, the areas milk, water, beer, wine, cereals and packaging are represented at Beviale Moscow.
“Our concept seems to have worked”, says a confident Thimo Holst, Project Coordinator, shortly before the first event. “The motto of Beviale Moscow – global solutions, local success – has proven to be correct: Key sector players have confirmed their participation, more than half the exhibitors come from the regional market. This clearly proves: The Eastern European market is ready for an integral trade fair in the beverage industry such as Beviale Moscow. I am delighted that it will be launching soon!”
Diverse support program
In addition to its specialist ranges, Beviale Moscow offers numerous possibilities for extending and intensifying the participants’ own know-how. Here too there is a spectrum of themes covering all the areas of the beverage industry. In this connection, among others, the “Dairy Union of Russia” is holding its annual conference on all three days of Beviale Moscow. The Russian packaging association is presenting an award for the best beverage packaging and putting on a seminar especially addressing the beverage packaging theme. The specialist highlight for brewers: the supporting conference staged by the Versuchs- und Lehranstalt für Brauerei in Berlin (VLB, Research and Teaching Institute for Brewing), the VLB seminar for the brewing and beverages industry in Russia along with the MicroBrew Symposium Russia. The much-in-demand further training events for managers from the industry as well as craft brewers and craft breweries are also already established in Russia and from 2015 will be held parallel to Beviale Moscow.
Information on the specialist range and support program available at:
15 Сен. 2015