The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
India. Move over pitchers, beer now in growler
"Everything begins with a personal passion," explained Ankur Jain, the chief beer evangelist of B9 Beverages that has launched the brand.
After schooling at DPS Mathura Road here, Jain went to college in Chicago and worked briefly at Motorola before starting his first company in New York in the healthcare management space. During his time in New York, his office was down the street from the iconic Brooklyn Brewery, run by former Associated Press reporter Steve Hindy, where he spent most of his Friday evenings recuperating from the week and discovering fine beer.
He sold his startup in 2007 and moved back to his homeland "only to find that there were not many beers worth drinking in India".
Enter Cerana, now renamed B9, a company he founded in 2009 and started importing some of his favourite beers, "bringing much-needed relief to a parched country".
"I imagined a trendy, unorthodox beer that was Indian at heart and thus was born Bira 91. Since then, I have been evangelising the cause of craft beer with the belief that everyone deserves better beer," Jain told IANS.
What then differentiates the two variants of Bira 91 from the other brands available in the market?
Well, the White variety is a deliciously different wheat beer with low bitterness and a hint of spicy citrus with a soft finish. The Blonde variety is a sparkling contrast to the mass market beer. Rich in colour and made with the choicest two-row barley, extra malty and high-hopped with a delicate aroma, this flavourful lager would be equally comfortable at a master chef's table or at a casual evening out with friends.
"Along with our Belgian brewmaster, we sampled 50 batches before arriving at a taste that works. It took us six months," Jain explained.
What then makes Bira 91 tick?
"The most pristine, earthy water, the sturdiest and choicest barley and wheat, flavoured with a blast from the most delicate hops and restless, manic yeast. There are the secret ingredients of spirit, mystery, mythology, passion, and a turbulent chaos full of vitality, energy and creativity. India has these secret ingredients in abundance," Jain said.
"There's also live yeast in the beer so the fermentation is continuing even as the beer is in the bottle or cask. This second fermentation makes the beer taste fresher," he added.
Why the Belgian brewmaster?
"Belgium is the hub of innovation in brewing beer. Some of the oldest breweries are in abbeys. The monks pray six times a day and make beer in between. In fact, one of my most memorable experiences has been staying in the dorm of the abbey at Chinmay, waking up at 5 a.m. and then heading to the breakfast room for a beer with the monks.
"But we are a totally Imagined-in-India brand," Jain said.
Why the name Bira 91?
"Well, Bira means 'brother' in north India and variants of this in other parts of the county. Our mascot is a monkey because most of us have a monkey inside us. Oh, and 91 is India's ISD country code," Jain said
How come the Growler?
"Pitchers are passe because of their wide mouths. The Growler's narrow neck helps in keeping the beer fresh and chilled and also makes you want to drink it soon. The amber coloured glass protects the beer from excess light, thus preserving the integrity of the brew. It not only makes for a fun night but is also a visual delight that excites your taste-buds," Jain said.
14 Дек. 2015