Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Vietnam. 3 billion-liter beer market attracts more foreign breweries
A report from Kantar Worldpanel Vietnam, a market survey firm, showed that an annual two-digit growth rate has been maintained in the Vietnamese market for many years, which is much higher than the six percent growth rate of the fast moving consumer goods (FMCG) market.
More and more beer brands from Belgium and the Netherlands, Mexico and Germany, Italia and Japan, have appeared in Vietnam as the Lunar New Year nears.
Despite the high selling prices, import products have been selling well. Japanese Ashahi beer, for example, is sold for VND25,400 per can, Thai Hite VND24,400, German Oettingger VND32,500-42,700 and Belgium red Chimay VND110,000 per bottle.
Doan Dinh Hoang, a branding expert, noted that Vietnamese tend to drink more and more beer. “Foreign breweries must have realized that the Vietnamese market is very attractive and they have flocked here,” Hoang noted.
This is also the reason why the Japanese partner in Sapporo Vietnam has recently bought 29 percent of Sapporo Vietnam’s stake from Vinataba to become a 100 percent Japanese invested enterprise. Sapporo’s plant in Long An alone puts out 40 million liters of beer a year.
Mikio Masawaki, general director of Sapporo Vietnam, believes that the Vietnamese market is still strongly developing, predicting that the high-end market segment would grow by 70 percent by 2020 instead of 55 percent now.
He thinks that the biggest competition in the beer market next year will be in the high-end segment.
AB InBev, whose name has recently appeared in local newspapers as a party in the AB InBev – SAB Miller merger deal, is running a brewery in Binh Duong province which has the designed capacity of 50 million liters.
Nguyen Huy Hoang of Kantar Worldpanel Vietnam noted that foreign breweries have witnessed higher growth rates than domestic ones.
Hoang said taking over existing companies is a growing tendency in the market. Foreign groups, when entering Vietnam, would cooperate with domestic companies to take full advantage of the domestic companies’ network and good understanding about the market.
Later, they want to exploit the domestic market under their business strategies, and therefore, tend to turn joint ventures into wholly foreign owned companies.
Nguyen Van Viet, chair of the Vietnam Beverage Market, warned that Vietnamese breweries will have a difficult development period ahead as the competition in the market is getting stiffer.
“The luxury tax rate will be raised to 65 percent in 2016-2018 from the current 50 percent, which would bring bigger challenges to Vietnamese breweries,” he warned.
18 Дек. 2015