The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam. Who is the most profitable beer maker?
The Vietnamese beer market is fertile land for beer manufacturers. According to the Vietnam Beverage Association (VBA), Vietnam consumed 3.1 billion liters of beer in 2014, worth $4.56 billion.
The domestic beer market is dominated by three names – Sabeco, a 100 percent Vietnamese owned enterprise which owns Sai Gon Beer and 333 brands; Habeco which owns Ha Noi Beer; and VBL which distributes foreign branded products.
Sabeco has been leading the domestic market for many years. With revenue of VND30 trillion in 2014, it could not be outstripped by any other manufacturer. The company made a high jump in the last four years with the double growth rate.
Euromonitor, in its report released in 2014, put Sabeco on the first position in the list of the breweries with the market share of 46 percent.
An analyst noted that Sabeco enjoys many great advantages. First, it sells products with prices affordable to the majority of Vietnamese and the taste suitable to the majority of consumers in the south. If compared with Habeco, whose products are dominant in the northern market, Sabeco, which is more popular in the south, has a larger market where consumers are more willing to pay for beer.
However, Sabeco is the manufacturer which has highest turnover. It is VBL, a joint venture between SATRA, the Saigon Trade Corporation and Heineken Asia Pacific, which makes the biggest profit, though its turnover is lower than Sabeco’s.
Focusing on providing foreign branded beer products such as Heineken, Tiger and Biere-Larue, VBL’s turnover in 2014 was the second biggest in the market, which was equal to 2/3 of Sabeco’s, but the profit was much higher than Sabeco’s.
Sabeco’s last year made a profit of VND3.9 trillion, much lower than that earned by VBL. And even the profit of Sabeco and Habeco, the two Vietnamese biggest breweries, in total was still lower than that of the distributor of foreign branded products.
The figures show that the profit margin in the sales of foreign products is far more attractive than Vietnamese.
The analyst noted Vietnamese breweries cannot make fatter profits than foreign ones despite the larger market shares they are holding because Vietnamese manufacturers target common people and sell products at reasonable prices, while foreign ones target high income earners, who are willing to pay high for high-end products and stay unhurt from any economic crisis.
18 Дек. 2015