Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Guinness Zero: Iconic Beer Maker Introduces Alcohol-Free Variant In Indonesia
Diageo, the world’s largest spirits company, has reportedly struggled to prop up sales in Indonesia after conservative influences and concerns around underage drinking prompted the government to ban the sale of drinks with an alcohol volume of under 5 percent , mainly beer, in convenience outlets and other small stores. Diageo will continue to sell its regular brew in large supermarkets and restaurants, and advertise the Guinness label in minimarkets.
Traditionally liberal minimarkets and small retailers accounted for about 60 percent of all beer sales in the country, the Wall Street Journal reported. And, since the ban, sales of Guinness and Diageo's other alcoholic beverages have fallen 40 percent in the Asian country year-on-year, Graeme Harlow, managing director of Diageo.
According to Harlow, Guinness Zero - marketed with the tagline “bold taste, zero alcohol” - is also aimed at customers of the regular Guinness beer. For example, men looking for a “masculine” drink while avoiding alcohol in a society where drinking is often taboo, Harlow added.
Guinness Zero ABV was initially launched on a trial basis in September as Diageo set about looking for new ways to boost sales following the clampdown. So far, the company has invested about $1 million to launch Guinness Zero and is planning a new facility to produce the drink locally, according to the Financial Times.
The company had earlier called on the government to postpone the controversial sales ban by 12 months so it could have more time to devise ways to address the government’s concerns and find a replacement distribution model, as large areas of Indonesia do not have access to supermarkets that are allowed to sell beer. Diageo has about 15 percent of the Indonesian beer market.
Guinness Zero is not the company’s only alcohol-free drink. Diageo markets zero-alcohol drinks like Kaliber in the U.K., and Malta in Nigeria.
28 Дек. 2015