Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam. Masan Consumer Holdings has opened a new brewery in Hau Giang
1.200 billion dong (about $53 mln) has already been invested in the construction of the brewery during the first stage. This brewery provided a job for 1500 that will contribute to the filling of the province’s budget with hundreds of billions every year.
The brewery covers an area of 14.6 hectares and located in the Industrial Park Nam Song Hau, and the investment cost of the project is 1.600 billion dong (about $71 mln). The expansion of the brewery’s capacity to 150 million liters of beer per year is planned for the future.
According to the representative of Massan Group, the new brewery will use green energy and the latest wastewater treatment system. The launching of brewery will allow to increase the total capacity of the company from 50 to 200 million liters of beer per year and to triple its revenue in 2016.
28 Дек. 2015