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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. Masan Consumer Holdings has opened a new brewery in Hau Giang

Brewing is the fastest growing area of activity of Masan Consumer Holdings. On 26 December 2015, in Hau Giang Province the company opened a new brewery with the designed capacity of 100 million liters per year.

1.200 billion dong (about $53 mln) has already been invested in the construction of the brewery during the first stage. This brewery provided a job for 1500 that will contribute to the filling of the province’s budget with hundreds of billions every year.
The brewery covers an area of 14.6 hectares and located in the Industrial Park Nam Song Hau, and the investment cost of the project is 1.600 billion dong (about $71 mln). The expansion of the brewery’s capacity to 150 million liters of beer per year is planned for the future.
According to the representative of Massan Group, the new brewery will use green energy and the latest wastewater treatment system. The launching of brewery will allow to increase the total capacity of the company from 50 to 200 million liters of beer per year and to triple its revenue in 2016.

28 Дек. 2015



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