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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Liquor Shares Turn Weak as Top Court Upholds Kerala’s Prohibition Policy

Shares of liquor companies such as United Spirits, United Breweries, Tilaknagar Industries, Jagatjit Industries, Empee Distilleries and Pincon Spirit fell 0.5-2.5 per cent, after the Supreme Court upheld Kerala's policy to go "dry" in 10 years.

The Oommen Chandy-led Congress regime had last year introduced a policy to make the state "alcohol-free" within 10 years. Only 5-star hotels were to be granted bar licences.

The decision was challenged by bar owners in the Kerala High Court, which refused to stay the state government's decision, following which they had approached the Supreme Court.

In August 2014, the state government announced that alcohol would be served only in five-star hotels and ordered hundreds of bars to close down.

In March this year, the decision was given a thumbs up by the High Court, which said that the no-liquor policy was in line with the Constitution.

A resident of Kerala typically drinks about 8.3 liters of alcohol per year, more than double the national average. Rum, whiskey and brandy are the state's favourite tipples.

Liquor shares were underperforming the Nifty which was trading on a flat note with a positive bias.

29 Дек. 2015



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