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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam Primed to Share More Beers With Neighbors in Southeast Asia

Output set to rise up to 25% as thirst for Vietnam’s beer tipped to rise at home and abroad.

Vietnam, already one of Asia’s largest beer consumers, is seeking to boost its beer output over the next several years to meet an expected rise in demand at home and abroad.

The country aims to raise beer output by 18% to 25%, up from 3.4 billion liters in 2015 to between 4 billion and 4.25 billion liters by 2020, the Vietnam Beer Alcohol Beverage Association said in a statement Tuesday.

The planned expansion isn't just aimed at meeting rising domestic demand. Vietnam is also eager to boost exports to other Southeast Asian countries after the Asean Economic Community, an economic bloc of 10 countries, came into effect last week, said Phan Chi Dung, head of the Ministry of Industry and Trade’s light-industry department.

“The Asean Economic Community will boost trade and allow freer flows of labor and services, so it will be an opportunity for Vietnamese beer to go to a wider market,” Mr. Dung said.

With a population of more than 90 million and a beer-drinking culture, Vietnam has been attractive to foreign investors because of perceived growth prospects in its beer market. In May, Belgium-based Anheuser-Busch InBev NV opened its first brewery in southern Vietnam to produce Budweiser and Beck’s. Other foreign brewers that have a footprint in Vietnam include Denmark’s Carlsberg Group and the U.K.’s SABMiller PLC.

The targeted expansion in Vietnam’s beer output will include both domestic and foreign brands, said Phan Dang Tuat, head of the Ministry of Industry and Trade’s enterprise reform commission and a former deputy chairman of the beer association.

Mr. Tuat said his ministry is planning an international investment conference in Hanoi to encourage foreign investors and investment funds to buy stakes in local firms, including in breweries.

Last month, Thailand’s Singha Group made one of the largest investments in Vietnam, buying stakes valued at $1.1 billion in certain subsidiaries of Vietnam’s Masan Group, including a 25% stake in Masan Consumer Holdings and a 33.3% stake in Masan Brewery, the companies said in a joint statement at the time. Masan Brewery is a new local player, opening its first plant in southern Vietnam in late 2015, with a capacity of 100 million liters a year.

Mr. Tuat said the long-delayed plan to sell a stake in the country’s largest brewer, Sabeco, is still alive, however it isn’t yet clear when the government will make a final decision.

Vietnamese officials said several foreign brewers have made approaches to buy a stake in Sabeco, formally known as Saigon Beer Alcohol Beverage Corp. It is 89% state-owned and controls about 45% of Vietnam’s beer market, selling brands including 333 and Saigon. Thai Beverage PCL, Heineken NV and SABMiller have shown interest in buying Sabeco, the officials said.

8 Янв. 2016

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