Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Vietnam Primed to Share More Beers With Neighbors in Southeast Asia
Vietnam, already one of Asia’s largest beer consumers, is seeking to boost its beer output over the next several years to meet an expected rise in demand at home and abroad.
The country aims to raise beer output by 18% to 25%, up from 3.4 billion liters in 2015 to between 4 billion and 4.25 billion liters by 2020, the Vietnam Beer Alcohol Beverage Association said in a statement Tuesday.
The planned expansion isn't just aimed at meeting rising domestic demand. Vietnam is also eager to boost exports to other Southeast Asian countries after the Asean Economic Community, an economic bloc of 10 countries, came into effect last week, said Phan Chi Dung, head of the Ministry of Industry and Trade’s light-industry department.
“The Asean Economic Community will boost trade and allow freer flows of labor and services, so it will be an opportunity for Vietnamese beer to go to a wider market,” Mr. Dung said.
With a population of more than 90 million and a beer-drinking culture, Vietnam has been attractive to foreign investors because of perceived growth prospects in its beer market. In May, Belgium-based Anheuser-Busch InBev NV opened its first brewery in southern Vietnam to produce Budweiser and Beck’s. Other foreign brewers that have a footprint in Vietnam include Denmark’s Carlsberg Group and the U.K.’s SABMiller PLC.
The targeted expansion in Vietnam’s beer output will include both domestic and foreign brands, said Phan Dang Tuat, head of the Ministry of Industry and Trade’s enterprise reform commission and a former deputy chairman of the beer association.
Mr. Tuat said his ministry is planning an international investment conference in Hanoi to encourage foreign investors and investment funds to buy stakes in local firms, including in breweries.
Last month, Thailand’s Singha Group made one of the largest investments in Vietnam, buying stakes valued at $1.1 billion in certain subsidiaries of Vietnam’s Masan Group, including a 25% stake in Masan Consumer Holdings and a 33.3% stake in Masan Brewery, the companies said in a joint statement at the time. Masan Brewery is a new local player, opening its first plant in southern Vietnam in late 2015, with a capacity of 100 million liters a year.
Mr. Tuat said the long-delayed plan to sell a stake in the country’s largest brewer, Sabeco, is still alive, however it isn’t yet clear when the government will make a final decision.
Vietnamese officials said several foreign brewers have made approaches to buy a stake in Sabeco, formally known as Saigon Beer Alcohol Beverage Corp. It is 89% state-owned and controls about 45% of Vietnam’s beer market, selling brands including 333 and Saigon. Thai Beverage PCL, Heineken NV and SABMiller have shown interest in buying Sabeco, the officials said.
8 Янв. 2016