Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam. The government increases the excise tax on beer
For example, in the supermarket chain Citimart the price of beer "333" has increased by 6000 to 226 000 dong per box. Earlier, in May 2015, the chain of Lotte Mart received notification of the increase in selling prices for the production of brewers by 1.7 - 2.7%.
According to the plan, the excise tax will increase to 55% since 31 December 2016, up to 60% since 31December 2017, and up to 65% since 1.01.2018. In accordance with the SCT, companies are obliged to pay the excise tax at two stages: at import and from sales in the domestic market.
Although the annual increase in the excise tax is 5%, it will inevitably affect the cost of production and the price of beer will increase by 7-8% from the current.
Indeed, besides the excise tax, the price of beer has been greatly influenced by the demand. With the New Year coming, the price of a box of beer has been increased from 15,000 to 30,000 dong during the week. According to Le Ngoc Dao, Deputy Head of the Department of Industry and Trade of Ho Chi Minh City, the demand for beer to about 40 million litres is expected, i.e. 30% higher than the average for the month.
13 Янв. 2016