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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam. The government increases the excise tax on beer

Since January 2016, the prices of beer in the dealer networks and retail stores in Vietnam have increased sharply. The reason for this jump was the introduction on 1January 2016 of a new special consumption tax (SCT).

For example, in the supermarket chain Citimart the price of beer "333" has increased by 6000 to 226 000 dong per box. Earlier, in May 2015, the chain of Lotte Mart received notification of the increase in selling prices for the production of brewers by 1.7 - 2.7%.

According to the plan, the excise tax will increase to 55% since 31 December 2016, up to 60% since 31December 2017, and up to 65% since 1.01.2018. In accordance with the SCT, companies are obliged to pay the excise tax at two stages: at import and from sales in the domestic market.

Although the annual increase in the excise tax is 5%, it will inevitably affect the cost of production and the price of beer will increase by 7-8% from the current.

Indeed, besides the excise tax, the price of beer has been greatly influenced by the demand. With the New Year coming, the price of a box of beer has been increased from 15,000 to 30,000 dong during the week. According to Le Ngoc Dao, Deputy Head of the Department of Industry and Trade of Ho Chi Minh City, the demand for beer to about 40 million litres is expected, i.e. 30% higher than the average for the month.

13 Янв. 2016

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