Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Vietnam. The government increases the excise tax on beer
For example, in the supermarket chain Citimart the price of beer "333" has increased by 6000 to 226 000 dong per box. Earlier, in May 2015, the chain of Lotte Mart received notification of the increase in selling prices for the production of brewers by 1.7 - 2.7%.
According to the plan, the excise tax will increase to 55% since 31 December 2016, up to 60% since 31December 2017, and up to 65% since 1.01.2018. In accordance with the SCT, companies are obliged to pay the excise tax at two stages: at import and from sales in the domestic market.
Although the annual increase in the excise tax is 5%, it will inevitably affect the cost of production and the price of beer will increase by 7-8% from the current.
Indeed, besides the excise tax, the price of beer has been greatly influenced by the demand. With the New Year coming, the price of a box of beer has been increased from 15,000 to 30,000 dong during the week. According to Le Ngoc Dao, Deputy Head of the Department of Industry and Trade of Ho Chi Minh City, the demand for beer to about 40 million litres is expected, i.e. 30% higher than the average for the month.
13 Янв. 2016