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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Heavy business for hard liquor in Tamil Nadu

An analysis of the statistics on the sale of IMFS and beer since 1983, when the Tasmac was established, has throw up interesting details on the drinking habits in the State.

Beer consumption, though with intermittent dips, had registered a steady growth in sales since 1983-84 till 2012-13. But after that the drink, believed to be the third most popular after water and tea, has witnessed a sharp decline.

On the other hand, the sales of hard liquor have grown steadily, peaking in 2013-2014 and then dropping. Nonetheless, the data indicate that hard liquor consumption has relatively increased compared to beer over the years in Tamil Nadu.

Interestingly, hard liquor consumption was the highest in the month of December 2015, coincidently when beer was least consumed as opposed to other months.

Indeed, December 2015 seems to be a month of heavy business for hard liquor marketers in the State, as only during this month, the sales have been multi-fold.

19 Янв. 2016



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