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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Malaysia. Potential 10% hike in alcohol duty by Feb 1

The government is considering increasing the duties on alcoholic beverages before the Chinese New Year.

According to a report in Sin Chew Daily yesterday, a 10% hike is expected in the duties for liquor and other alcoholic drinks.

The report said the new rates are expected to take effect on Feb 1, which means the "yam seng" (toast) is going to be more expensive for the upcoming Spring festival.

At RM7.40 a litre, the beer excise duty in Malaysia is third highest in the world, after Norway and Singapore.

A source said a hike in duties on alcoholic beverages, which was not done in the last 10 years, is inevitable but said the government has not finalised the date of implementation due to a conflict of opinions on the timing.

It is learnt that officials in favour of a hike before the Chinese New Year believe it would boost the government coffers due to the big demand during the festival but detractors said increasing duties before the festival would dampen sales and encourage smuggling activities.

The sources said the hike would cover all alcoholic drinks except herbal wines.

Customs director-general Datuk Seri Khazali Ahmad, when contacted by the Chinese daily, said he was not aware of the matter and could not confirm or deny talk of the impending hike.

Analysts said a 10% increase in duties on alcoholic drinks will boost the government coffers by RM150 million a year.

However, brewers opined that sky-high duties on beers would impact negatively on the tourism industry in the long run, especially when competitors for tourist dollars such as Thailand, Hong Kong, Vietnam, and India have much cheaper beers.

"The notion that raising the duties on beer can boost the government coffers is a misconception. The examples of many countries show that increasing the duties only encourages smuggling activities, as well as prompting many drinkers to switch to cheaper beverages with higher alcohol content."

28 Янв. 2016

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