Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam. No alcohol – only tea and milk
According to the Deputy Chairman of Kon Tum, Nguyen Duc Tuy, previously civil servants and officials were allowed to drink light wine on New Year’s Eve and after it, however, a new regulation eliminates any alcoholic beverage.
The purpose of this regulation is to prevent accidents caused by drunk driving. The resolution No. 1663 of the Committee of the province on prohibition of consumption of beer and other alcohol has been in force since January 2015, however, the problem has not been completely solved.
Wine and beer are prohibited, so drink tea, milk and soft drinks! This is how the head of the province offered the employees of state services to celebrate the New Year. By and large, it doesn’t matter with wine or tea in hand you congratulate others.
Vice-Minister emphasized that it would be difficult to impose the idea of replacing beer and wine with milk with a help of propaganda, therefore, measures are being taken at the legislative level.
The text of resolution in Vietnamese can be found here.
1 Фев. 2016