Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Wine, Beer Take Fizz out of IMFL Brands
Absolute alcohol intake through IMFL brands (brandy, rum, whiskey, gin and vodka), has dipped by 13.24 per cent, shows the study by Alcohol and Drug Information Centre-India (ADIC-India) based on liquor sales data of the Kerala State Beverages Corporation (Bevco).
The study compared liquor sales during the six-month period from April to September 2014 and 2015. It was based on the norm that IMFL sold by Bevco contains 45 per cent absolute alcohol (or in layman’s terms, ‘pure’ alcohol), while beer and wine have six and 12 per cent respectively. World Health Organisation (WHO) norms suggest that alcohol consumption be determined in terms of ‘absolute alcohol’ consumed, ADIC-India director Johnson Edayaranmula said, explaining the reasons for conducting the study. “People say beer is relatively safer than whiskey. But you don’t dilute beer. In effect, drinking one bottle of beer is equivalent to drinking one-and-half pegs of alcohol,” Edayaranmula said.
The total reduction in liquor volume - IMFL, beer and wine - in 2015 compared to 2014 is a little over one crore litres, of which the alcohol content alone amounts to 47.15 lakh litres. The total volume of IMFL alone sold went down by 1.37 crore litres, courtesy the closure of bars in the state, and the government policy to shutter 10 per cent of Bevco and Consumerfed outlets every year. Of this pure alcohol content amounts to 61.82 lakh litres.
On the other hand, with the licensing of over 700 new wine and beer parlours, beer sales shot up by a little over 2.32 crore litres, of which absolute alcohol content amounted to 13.92 lakh litres. In the case of wine, the sales went up by 6.20 lakh litres. The alcohol content in it amounts to 74,423 litres.
“The UDF government’s liquor policy has succeeded in reducing the total absolute alcohol consumption, which is a positive outcome,” Edayaranmula said.
“At the same time, the government should seriously study the alarming increase in beer sales, which is going to affect our young generation in a big way. Serious intervention is required in this direction,” he said.
Absolute alcohol intake takes a dip
Absolute alcohol intake through IMFL brands (brandy, rum, whiskey, gin and vodka), has dipped by 13.24 per cent, shows the study by Alcohol and Drug Information Centre-India based on liquor sales data of the (Bevco)
26 Фев. 2016