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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Malaysia. Traders fear booze tax hike

There will be little cause to say “cheers” for the 3.5 million drinkers in the country if the Government decides to review the alcohol tax next month.

Those in the industry fear that the anticipated upward tax hike next month would be a burden to the consumers. The last hike was a decade ago.

Malaysia Singapore Coffee Shop Proprietors’ General Association president Ho Su Mong said any increase in excise duty would have adverse effects on coffee shop operators.

“This is not the time to raise beer taxes as coffee shop operators are already affected by the Goods and Services Tax (GST),” he told The Star yesterday.

“At present, between 4,000 and 6,000 coffee shop operators are finding it hard to survive.

“We hope the Government would reconsi­der any move to raise beer tax for the time being.”

Connexion Group’s group chief executive officer Kent Chua said a hike in excise duties would have a ripple effect on the industry.

“We would certainly like to appeal to the Government to not rock the boat further by increasing excise duty for alcoholic beverages and in the long run, look into serious tax ­reformation,” he said in a press statement.

He said a reduction in alcohol consumption would also result in lower revenue for the Government in the long run.

“For this year, there have been more bars and pubs that have closed down in a year than ever in the past five years,” he said.

Chua, whose company operates the popular Beer Factory, also said an increase could lead to a surge in alcohol smuggling.

Excise duty for beer currently is RM7.40 per litre plus 15% ad varolem tax.

Sids’ Pub’s proprietor Geoff Siddle said his business would surely be affected.

“Some pubs may have to let go some of their staff as sales drop,” he said.

Siddle, who has been operating pubs here for 20 years, also warned of an increase in alcohol smuggling, particularly in Sabah and Sarawak.

“Some may even travel to neighbouring countries to have cheaper drinks,” he said, adding that an increase in excise duties would hit the local food and beverage industry.

There are about 3.5 million alcohol drinkers in the country, which is the 10th largest consumer in the world, with an average RM2bil spent on such drinks annually.

The country has the third highest beer excise duties in the world, behind Singapore and Norway.

Prices of beer and stout varies depending on location and is sold between RM6 per can and RM18 per 500ml bottle.

1 Мар. 2016

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