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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Could Singapore have its own craft beer boom?

Craft Singapore, the city-state's first-ever craft beer festival, launches Friday in hopes of luring lager and ale guzzlers to more independent fare.

The festival comes on the heels of a global boom in craft breweries, also referred to as microbreweries, that has seen larger players acknowledging the competition. Anheuser-Busch InBev, the world's largest brewer, announced purchases of three craft brewers in the month of December alone.

Microbreweries are broadly classified as small, independent operations producing limited volumes. In the U.S., annual production for an individual craft brewer is capped at 6 million barrels or less.

Singapore is home to around a dozen microbreweries, with four alone opening last year, Charles Guerrier, founder of CRAFT Singapore, told CNBC.

But the island nation's most popular beer—in term of total volume sales—still remains Tiger, made by Heineken-owned Asia-Pacific Breweries (APB), according to Euromonitor.
Indeed, craft accounts for only around 2 percent of Singapore's beer market share, noted Winston Kwang, owner of Beerstyle Distribution, a local company specializing in the import of American craft beers.

Industry observers highlighted a few factors behind the lower volumes.

"We're not yet at the stage where there's strong demand for local craft beer. Unlike the U.K., where people get very territorial about their pints, Singapore has always latched onto foreign brands, but I'm sure we'll be seeing more people apply national pride to beer in addition to their food," explained Guerrier.

The widest range of craft beer available in the city-state is mainly imported from Belgium, with 6.92 million liters imported in 2014, Flemish government agency Flanders Investment and Trade said in a market report last year.

Moreover, the country's tough regulatory environment doesn't make it easy for local breweries, especially as capacity limits mean economies of scale are tough to achieve.

"It is quite difficult to operate here in Singapore as taxes are very high on alcohol and rents are very high. This has led to lots of multi-tap craft bars importing beers in from oversees," noted Scott Robertson, brewmaster at Brewerkz, which has been operating in the country since 1997.

But things are starting to change.

In fact, APB—the nation's leading brewer—has already joined the craft movement in an attempt to cash in on the global trend. APB owns Archipelago Brewery, a craft brewer that uses Asian flavorings such as lemongrass, tamarind and coriander.

When asked whether APB will expand its craft portfolio beyond Archipelago, the firm refused to comment.

Some believe commercial brewers may eventually snap up craft names in Asia, as has been the case in the U.S. and Europe.

"Of course, bigger players may eventually start buying smaller players here, it's a likely trend," said Steve Spinney, master brewer at Little Island Brewing Company, one of Singapore's craft names.

The city-state can easily accommodate at least 20 microbreweries and when that happens, "big guys are not going to like it," he said.

Others voiced a more cautious outlook.

"No matter how much craft beer grows, it's not exponential growth that will unsettle the big boys," said Kwang from Beerstyle Distribution.

Kwang, who has been in the industry for nearly a decade, believes none of Singapore's craft brew pubs or breweries boast the branding or volume to warrant an acquisition now or over the next few years.

"The big boys would rather have their own craft brand instead," he remarked.

More local brewmasters are also needed for the growth of the local scene, a factor that can bolster Singapore's beer culture, Guerrier added.

Canadian-born Robertson of Brewerkz agrees.

"I think having breweries with some local brewers is important as it can help to grow the knowledge base of the city."

4 Мар. 2016



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