The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Could Singapore have its own craft beer boom?
The festival comes on the heels of a global boom in craft breweries, also referred to as microbreweries, that has seen larger players acknowledging the competition. Anheuser-Busch InBev, the world's largest brewer, announced purchases of three craft brewers in the month of December alone.
Microbreweries are broadly classified as small, independent operations producing limited volumes. In the U.S., annual production for an individual craft brewer is capped at 6 million barrels or less.
Singapore is home to around a dozen microbreweries, with four alone opening last year, Charles Guerrier, founder of CRAFT Singapore, told CNBC.
But the island nation's most popular beer—in term of total volume sales—still remains Tiger, made by Heineken-owned Asia-Pacific Breweries (APB), according to Euromonitor.
Indeed, craft accounts for only around 2 percent of Singapore's beer market share, noted Winston Kwang, owner of Beerstyle Distribution, a local company specializing in the import of American craft beers.
Industry observers highlighted a few factors behind the lower volumes.
"We're not yet at the stage where there's strong demand for local craft beer. Unlike the U.K., where people get very territorial about their pints, Singapore has always latched onto foreign brands, but I'm sure we'll be seeing more people apply national pride to beer in addition to their food," explained Guerrier.
The widest range of craft beer available in the city-state is mainly imported from Belgium, with 6.92 million liters imported in 2014, Flemish government agency Flanders Investment and Trade said in a market report last year.
Moreover, the country's tough regulatory environment doesn't make it easy for local breweries, especially as capacity limits mean economies of scale are tough to achieve.
"It is quite difficult to operate here in Singapore as taxes are very high on alcohol and rents are very high. This has led to lots of multi-tap craft bars importing beers in from oversees," noted Scott Robertson, brewmaster at Brewerkz, which has been operating in the country since 1997.
But things are starting to change.
In fact, APB—the nation's leading brewer—has already joined the craft movement in an attempt to cash in on the global trend. APB owns Archipelago Brewery, a craft brewer that uses Asian flavorings such as lemongrass, tamarind and coriander.
When asked whether APB will expand its craft portfolio beyond Archipelago, the firm refused to comment.
Some believe commercial brewers may eventually snap up craft names in Asia, as has been the case in the U.S. and Europe.
"Of course, bigger players may eventually start buying smaller players here, it's a likely trend," said Steve Spinney, master brewer at Little Island Brewing Company, one of Singapore's craft names.
The city-state can easily accommodate at least 20 microbreweries and when that happens, "big guys are not going to like it," he said.
Others voiced a more cautious outlook.
"No matter how much craft beer grows, it's not exponential growth that will unsettle the big boys," said Kwang from Beerstyle Distribution.
Kwang, who has been in the industry for nearly a decade, believes none of Singapore's craft brew pubs or breweries boast the branding or volume to warrant an acquisition now or over the next few years.
"The big boys would rather have their own craft brand instead," he remarked.
More local brewmasters are also needed for the growth of the local scene, a factor that can bolster Singapore's beer culture, Guerrier added.
Canadian-born Robertson of Brewerkz agrees.
"I think having breweries with some local brewers is important as it can help to grow the knowledge base of the city."
4 Мар. 2016