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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Heineken takes larger swig, ups UB stake to nearly 44 per cent

Dutch brewer Heineken International on Wednesday moved closer to gaining a controlling stake in India’s largest beer manufacturer United Breweries (UB), acquiring 4.2 million equity shares through bulk deals on the stock exchange. Heineken spent around Rs 358 crore to increase its stake in the beer company to 43.97% from 42.38%.

UB’s original promoter Vijay Mallya, who has been summoned by the Enforcement Directorate and accused of defaulting on bank loans, continues to hold 32.29% stake.

The sellers included ECL Finance and Yes Bank and the average price of shares, bought on Wednesday, works out to Rs 846.27 apiece, marginally higher than Wednesday’s closing price.
The UBL shares closed 0.93% lower at R834.75 per share on the BSE.

In 2005, the UB Group had divested 37.5% stake to the Scottish & Newcastle (S&N) Group, making it an equal partner in UBL, while the acquisition of S&N made the Dutch beer giant the co-promoter of UBL. Heineken had also acquired more than 1% through an open-market transaction in December 2013.

In July last year, Heineken had bought a 3.21% stake in UBL for a consideration of Rs 872 crore from Diageo-owned United Spirits, which ceased to be a promoter in the company.

Mallya, who owes around R9,091 crore to a consortium of banks led by State Bank of India (SBI), had already sold United Spirits to Diageo in 2012 for $2.1 billion. Mallya is currently out of the country as banks have moved the courts seeking his arrest and confiscation of his passport. They have also managed to stop the $75-million exit payout Mallya got from Diageo for resigning as chairman of the spirits company. However, Diageo had already paid $42 million to Mallya on the day he signed the agreement on February 25.

Mallya has also lost control in his other UB Group company, Mangalore Chemicals and Fertilisers.


24 Мар. 2016

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