Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Japanese craft beer is finding a warm welcome away from home
But it's a different story in overseas markets, where Kiuchi Brewery is busy writing its own chapter of growth.
MADE TO SHIP
Sporting an iconic owl mascot and bold, English-heavy labels, Kiuchi Brewery's Hitachino Nest line of beers is often mistaken for imports by Japanese drinkers. And yet it is their "Japanese-ness" that has helped make these beers a hit elsewhere in Asia.
In Singapore and Bangkok, it is not difficult to find restaurants that offer Hitachino Nest on tap, and locals are lapping it up.
"Japanese ingredients like local rice and malt mean the beer goes well with Asian food, unlike the same kind of imported Western beer," said a 29-year-old Thai man who has been a big fan of Hitachino Nest since he first came across it at a restaurant in Bangkok. In his opinion, "Hitachino is a mixture of East and West."
According to the National Tax Agency, Japan had 173 craft beer makers as of March 2014. A survey from corporate credit researcher Tokyo Shoko Research in 2015 showed at least 22 makers export their wares.
Kiuchi has partnered with about 30 foreign distributors, and Hitachino Nest is now sold in more than 30 markets. Its total overseas annual sales volume is 3 million bottles (330ml per bottle), or roughly 1,000kl. That's an impressive figure, considering that 77% of Japanese craft beer makers produce less than 100kl a year, according to the National Tax Agency.
Kiuchi's headquarters is in Naka, Ibaraki Prefecture. Located two hours from central Tokyo, Naka is typical of smaller Japanese cities: It has a population of just 54,000, and there are no tall buildings to interrupt the view of houses, farms and rice fields.
From the outside, Kiuchi's office and factory have the appearance of a traditional wooden building. The people and the facilities inside, however, are anything but old-fashioned. The factory is mostly automated, and the staff, wearing owl-emblazoned jerseys, welcome guests for tours.
Indeed, the company has a history of adapting to change.
24 Мар. 2016