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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japanese craft beer is finding a warm welcome away from home

With 99% of the local beer market dominated by five major makers, it's little wonder that Japan's craft brews don't always get the recognition they could at home.

But it's a different story in overseas markets, where Kiuchi Brewery is busy writing its own chapter of growth.

MADE TO SHIP

Sporting an iconic owl mascot and bold, English-heavy labels, Kiuchi Brewery's Hitachino Nest line of beers is often mistaken for imports by Japanese drinkers. And yet it is their "Japanese-ness" that has helped make these beers a hit elsewhere in Asia.

In Singapore and Bangkok, it is not difficult to find restaurants that offer Hitachino Nest on tap, and locals are lapping it up.

"Japanese ingredients like local rice and malt mean the beer goes well with Asian food, unlike the same kind of imported Western beer," said a 29-year-old Thai man who has been a big fan of Hitachino Nest since he first came across it at a restaurant in Bangkok. In his opinion, "Hitachino is a mixture of East and West."

According to the National Tax Agency, Japan had 173 craft beer makers as of March 2014. A survey from corporate credit researcher Tokyo Shoko Research in 2015 showed at least 22 makers export their wares.

Kiuchi has partnered with about 30 foreign distributors, and Hitachino Nest is now sold in more than 30 markets. Its total overseas annual sales volume is 3 million bottles (330ml per bottle), or roughly 1,000kl. That's an impressive figure, considering that 77% of Japanese craft beer makers produce less than 100kl a year, according to the National Tax Agency.

Kiuchi's headquarters is in Naka, Ibaraki Prefecture. Located two hours from central Tokyo, Naka is typical of smaller Japanese cities: It has a population of just 54,000, and there are no tall buildings to interrupt the view of houses, farms and rice fields.

From the outside, Kiuchi's office and factory have the appearance of a traditional wooden building. The people and the facilities inside, however, are anything but old-fashioned. The factory is mostly automated, and the staff, wearing owl-emblazoned jerseys, welcome guests for tours.

Indeed, the company has a history of adapting to change.

24 Мар. 2016

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