Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Tamil Nadu state beer distributor expects revenue to go up

The revenue of the State-run Tamil Nadu State Marketing Corporation (Tasmac) is expected to touch Rs. 30,000 crore during the Assembly election season. Currently, it has a revenue of more than Rs. 27,000 crore.

Analysts who track the liquor market say that with the mercury rising, beer sales would shoot up this election season. It will increase three-fold they add. The last two years saw beer sales dip by 20 per cent across the State. The rise in liquor prices was cited as a reason. In March 2015, only 20.85 lakh cases were sold against 25.39 lakh cases in 2014. April 2015 witnessed sale of 20.85 lakh cases against 25.40 lakh cases in 2014.

This year, liquor outlets across the city are already seeing a slight increase in demand. The exact estimates for February and March 2016 could not be obtained due to the Model Code of Conduct being in force. Statistics available with one distillery owner indicated that in January 2016 around 15.33 lakh cases of beer was sold in Tamil Nadu.

The cashier of a liquor outlet near Anna Salai said, “Beer sales were low last two years and now slowly improving. Maybe once the candidates list is announced, the sales might pick up because everyone gets into a celebration mode when the list is announced, during the campaign and when the results are announced,” he added.

Tasmac, the cash cow of Tamil Nadu, will also see sales of Indian Made Foreign Spirits shoot up. In January 2016, Tasmac sold 48.23 lakh cases of Indian Made Foreign Spirit. This figure is expected to double in April and May. Usually, during elections, sales at Tasmac outlets go up substantially, sources pointed out.

Tasmac was established in 1983 by the then Chief Minister, M.G. Ramachandran. On an average, more than 70 lakh people are consuming liquor every day across various outlets in the State.

1 Апр. 2016

Advertising

gea
sidel100x100
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×