The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Bengalureans go for a ‘beer hug’ this summer
This March, Bengalureans have guzzled 2.18 lakh litres of beer more than what it was in March 2015.
The beer sales in the city for March 2016 was 10.5 lakh carton boxes (82 lakh litres). The sales might increase in the days to come, say Excise Department officials.
This year, the summer has approached the city much earlier than usual. As the City started experiencing heat wave in February itself, the sale of beer too soared in the same month. In February, 7.28 lakh carton boxes beer was sold which was 1.9 lakh carton boxes more compared to January’s sale.
The officials in the Excise department said that the beer sales would go further up in the next two-three months. The statistics since 2007 suggest that the sale of beer would go up in the summer while no such change is witnessed in sale of hard liquor. In few years, the hard liquor sale has come down also.
People who consume liquor believe that hard liquor in summer would further increase temperature of the body whereas beer helps to keep the body cool. Because of this reason many prefer beer in summer even though they consume hard liquor.
Santhosh Kumar told Deccan Herald that he consume hard liquor only during the rainy and winter seasons and go for beer in summer.
Doctors say that it is wrong notion that alcohol keeps the body cool and beer is no exception. Dr Ravibhimappa, a physician, told Deccan Herald, “Drinking beer in summer will not keep the body cool, people consume it because it gives them a some sort of temporary relax while having chilled beer in summer heat.”
6 Апр. 2016