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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Mango lager? India’s thirst for craft beer grows

India's version of craft brewing is seeing scores of thirsty tipplers sample everything from coconut stout to mango lager, as tastes mature in a country that has traditionally only downed strong liquor "to get a kick".

Bangalore has more than 25 thriving brewpubs -- a pub with a small brewery on the premises -- while India's other cosmopolitan cities boasting vast young populations and expanding middle classes are also catching on.

"They are becoming more sophisticated in their tastes. We have young customers, middle-aged and some in their 80s with their walking sticks," said Meenakshi Raju, co-owner of the Biere Club.

Raju and her brother decided to open a brewpub years ago after travelling in Europe and the United States where successful microbreweries "were mushrooming all over the place".

But it took another five years of working with India's notoriously multi-layered bureaucracy before laws were drafted and passed in Karnataka state, of which international IT hub Bangalore is the capital, and its first brewpub opened in 2011.

"It was difficult mainly because it was a brand new concept that nobody knew about or understood," Raju said.

Enjoying a lager with friends before watching a recent World Twenty20 cricket match, local engineering student Abhay Sarnaik said the craft beer was a welcome change.

Mango Lager"We are bored of drinking bottled beer. There's nothing wrong with Kingfisher but you can't drink it all the time," the 21-year-old said of the longtime local favourite, which has more than 50 percent of the country's $3 billion annual beer market.

Indians down 425 million cases of beer alone annually and have traditionally opted for strong beer, which normally has an alcohol content of more than eight percent. It is also the world's biggest whiskey drinking nation.

"We are a big alcohol drinking country, but it's never been about having a refreshing beverage with friends or over a meal, it's always been about getting a high," market expert Ankur Bisen said.

"We drank strong beer to get a kick."

But as income levels rise in India, along with overseas travel, drinkers are becoming more discerning, said Bisen, senior vice-president of retail and consumer products at consultancy Technopak in New Delhi.

Bisen said although craft beer sales were miniscule nationally, they were growing in major cities including financial capital Mumbai, and Gurgaon, a satellite city outside Delhi that is home to numerous global companies, as well as craftbrew capital Bangalore.

But the hurdles facing microbrewers wanting to expand are enormous in a country whose 29 states slap a mind-boggling array of regulations and taxes on booze and its trade.

"It's like having 29 different countries within India," Bisen said of trying to do business nationally.

"It's also like a golden egg for some governments," he said of revenues from tariffs on alcohol, which include the national government's whopping 150 percent on imported spirits.

Other states in deeply religious India take a wildly different view. Prohibition has existed in Prime Minister Narendra Modi's home of Gujarat for decades, while impoverished Bihar is rolling it out from this month.

Southern Kerala, which draws tourists to its tea plantations, backwaters and sweeping coastlines, has banned alcohol sales in most hotels in a bid to combat a damaging local drinking problem.

Mainly the poor get around such bans by brewing their own dirt-cheap and sometimes poisonous moonshine, which kills hundreds each year.

In Bangalore, Gaurav Sikka, managing director of Arbor Brewing Company, said challenges to doing business include navigating complicated customs and other regulatory clearances for the imported hops and malt.

Sikka set up his pub in 2012 in partnership with a brewer of the same name in the US city of Michigan where he used to study and work.

"It's about creating a community of people who know their brewer personally, and come together at the pub to relax and appreciate their beer."

As crowds gathered midweek at Arbor to eat dinner and sample its eight beers, which include a Belgian-style tripel, Sikka said he was mulling expansion, with the IT hub of Hyderabad reportedly also planning to allow microbrewers.

"I think we are only just testing the market, the industry is still in its infancy," he told AFP. "Every Kingfisher drinker is not a craft beer drinker, but there is a segment that would like to upgrade."

"The potential is absolutely massive."

6 Апр. 2016

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