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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Liquor ban may hit foreign tourists

There is an apprehension of decline in the number of tourists, particularly foreigners, visiting Bihar after total prohibition in the state from Tuesday. Thousands of pilgrims and tourists visit places like Bodh Gaya, Nalanda, Rajgir and Vaishali every year.

Liquor would not be served even at the Asian countries monasteries in Bodh Gaya. More than two dozen such monasteries of Tibet, Japan, Taiwan, Vietnam, Sri Lanka, South Korea and Myanmar are located in Bodh Gaya. Most of the hotels and guesthouses served beer in their restaurants.

"Foreign visitors usually carry their own brand of liquor/beer/wine. Now, it would be a stupendous task for us to persuade them to stay and visit more historical/tourist places in Bihar," said a hotel agent at Rajgir, adding that they will prefer to stay at Varanasi or Kolkata.

There is also a great apprehension about police extorting money from people in the name of consuming liquor, feels a private guesthouse owner in Bodh Gaya.

The private guesthouse in the city residential areas also served liquor of the guest's choice. A large number of people from NGOs and corporate world used to get their choice of drinks in these guesthouses, a manager of a guesthouse in S K Puri locality said.

"People may obtain liquor from even a hardware and automobile repair shop at a premium price," said an erstwhile liquor shop vendor. "The decision to sell foreign made foreign liquor or wine or low-content alcohol like Breezer from state-run liquor shops in Bihar was only to lure high income group people or to attract visiting tourists on the pattern of Delhi or any other big cities. But now there is no scope for that also," said an MNC executive.

7 Апр. 2016

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