Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
India. Freshly brewed beer remains a dream for Delhi
Small breweries and craft beers have gained popularity over the past decade across the country.
Neighbouring Gurgaon’s micro-breweries have been drawing business from across the National Capital Region as Delhi and Uttar Pradesh are yet to get their own.
Delhi allows micro-breweries to be set up, at least on paper. But, none have come up in the 10 months since the Aam Aadmi Party government issued a public notice allowing hotels, restaurants and airports to set up micro-breweries with the capacity to produce 1,000 litres of draught beer per day.
The Excise Department notified the policy in June last year, but the “brewery and potable spirits” figure on the list of “prohibited/negative list of industries” in the Master Plan of Delhi-2021. The Delhi Development Authority would need to make an amendment to the list to allow micro-breweries.
Sources in the government said that the policy had been sent to the DDA, but there had been no progress. Senior DDA officials, meanwhile, said they were not aware of the policy.
They did not want to be quoted in order to avoid getting drawn into the tussle between the AAP government and the Centre.
The DDA answers to the Union Government’s Urban Development Ministry.
Also, Delhi’s Excise Commissioner Sanjay Kumar and Deputy Commissioner (Excise) Praveen Mishra both declined to comment.
Restaurateurs, who had been lobbying the government to allow micro-breweries, say that other States went around this by defining micro-breweries as not being covered under the existing zoning norms.
Prakul Kumar, secretary-general of the National Restaurant Association of India, said that though it was taking long, the industry was waiting for the policy to be implemented on ground.
“We have to be patient. The government has its own procedures. It has been a long haul, but there are people who are eagerly waiting to set up micro-breweries as Delhi is losing that business to Gurgaon,” said Mr. Kumar.
The Excise Department, however, gave a licence to the IGI Airport to set up a micro-brewery in July 2015. Airport officials say the project is still in the works.
The municipal corporations, which issue health trade licences to restaurants and bars, also seem to be clueless.
Ashish Sood, Leader of the House of the South Delhi Municipal Corporation, said: “We have not received any file from the government on micro-breweries. The AAP is pushing its anti-drugs and alcohol agenda in Punjab, but encouraging alcohol in Delhi.”
That being said, the AAP government wasn’t the first to come up with this proposal. The Sheila Dikshit government had also proposed changes to the excise policy to allow micro-breweries in hotels.
Ms. Dikshit told The Hindu that her government’s policy ended up getting some backlash. “We had decided to allow micro-breweries in hotels. There was support, but there was also a lot of criticism. We decided to hold it off till there was consensus,” she said.
She added that the AAP government had expanded the policy to include restaurants and hotels, but lacked details. “What kind of hotels are they talking about? Can those with 10 rooms also apply? What about restaurants? Is there a minimum criteria,” asked the former Chief Minister.
With the authorities mum, the policy to allow micro-breweries appears to be forgotten for now.
12 Апр. 2016