Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Thailand. After the growth of the beer market in 2015 to 3.8% it is expected the decline in 2016
Maintenance of the status and reputation requires a flexible marketing policy not only from Heineken. In the new season the importers provided beer with new flavors and updated packaging to better meet consumer preferences. Cheers beer has completely changed the design of cans in honor of the 10th anniversary in the Thai market. Heineken has launched a campaign called «Shape Your City» in order to attract more consumers.
However, not only the packaging, but the prices on beer have changed from April 1. In retail they grew by 10-15 baht. So, one bottle of Singha beer 330 ml or Leo costs 39 baht, the same price of 630 ml Elephant Beer. Heineken of 320 ml costs 44 baht, and 490 ml costs 49 baht, Thansettakij writes.
The total volume of the beer market in Thailand in 2015 is estimated at 1.39 trillion baht, which is 3.8% more than in 2014. In real terms the market grew by 1.3% to 1.5 billion litres. Heineken is the undisputed leader in the premium segment, with a market share of 96%, which amounts to 6.54 billion baht. Mainstream segment is mainly represented by Leo brand, which accounts for 66.4% of sales and by Elephant Beer with 26.7%. Economy segment is 3.3 billion baht and represented by the only brand Asha with 100% market share.
According Thansettakij, in 2016, it is expected the fall of the beer market by 3.5% as a result of the general economic decline in the country, reduction of the purchasing power of the population and increasing of beer prices.
12 Апр. 2016