The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Tasmac buys 40% more beer to slake election thirst
For March 2016, orders for nearly 26 lakh cases of beer were placed as against 18.4 lakh cases in February, an increase of 40%. For March 2015, Tasmac procured 20.9 lakh cases of beer from various breweries.
For IMFL, the state-owned entity placed orders for 57.2 lakh cases for March 2016, making the state the largest liquor market in India by volume. Brandy comprised the bulk of the order (48 lakh cases). Unified Andhra Pradesh was the second biggest market for liquor companies. Tamil Nadu is crucial for spirits companies with monthly sales of around 5 million cases.
Tamil Nadu's liquor market, tightly controlled by a state corporation, normally sees a shake-up following any change of government. With prohibition being the central political theme of the upcoming election, the fate of an industry which contributes more than Rs 30,000 crore to state's revenues hangs in balance.
Tasmac operates over 6,600 retail shops. Private participation is limited to about 1,000 bars and 90-odd clubs in the state.
"There is an increase in beer procurement primarily to take care of the severe summer. As regards IMFL, it could be to complete year-end targets," an official said.
Almost all political parties are campaigning hard with prohibition as the factor to win women voters. "What happens to the man who wants to have a drink? Is any political party thinking of him?" a CEO of a liquor firm quipped.
Total government revenues in Tamil Nadu grew 9.5% for the year ended March 2015 to touch Rs 27,823 crore. "For the current year, the numbers could be much higher as Tasmac effected two price hikes — one for excise duty and the second for manufacturers," sources said.
The growth in business has been astounding for companies with political connections, while independent liquor companies have suffered a drop in procurement.
For instance, orders for Golden VAT, a company with links to former DMK minister TR Baalu, grew from 15,000 cases in 2010-11 to 35.7 lakh cases in 2015-16. However, Elite, a distillery controlled by associates of former Union minister Jagatratchagan of DMK, saw orders drop to 50.9 lakh cases from 65.2 lakh cases between 2010-11 and 2015-16. Midas, an entity close to the ruling AIADMK, rose like a phoenix during the past five years. Its orders spiked to 112.9 lakh cases in 2015-16 from a meager 31.9 lakh cases in 2010-11.
On the contrary, United Spirits lost market in TN with orders falling to 54.5 lakh cases from 97.4 lakh cases between 2010-11 and 2015-16. Empee too lost out on business with orders falling to 30 lakh cases in 2015-16 from 40.4 lakh cases in 2010-11 while MBDL received orders for 24.4 lakh cases as against 35.6 lakh cases.
14 Апр. 2016