Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Vietnam has high tax on dairy products, low tax on beer & liquor
The Ministry of Finance’s reports all show a constrained state budget, which has forced the ministry to borrow more money for the government’s spending.
Le Dang Doanh, a renowned economist, who was head of the Central Institute of Economic Management (CIEM), affirmed that raising luxury tax on products is a reasonable decision.
He said the products, which may harm people’s health, are not taxed high enough to discourage the consumption. Meanwhile, essential goods, including dairy products, necessary to people are taxed too highly.
“It is necessary to raise tax so as to help ease the burden of diseases caused by harmful products,” Doanh said, adding that Vietnam should follow other countries in this issue.
Sweden, for example, imposes very high tax on beer and liquor, and Swedish citizens have to show identity cards when buying the products.
Nguyen Tuan Lam from the WHO (World Health Organization) Office in Vietnam commented that raising luxury tax would be the ‘win-win’ solution for both the government and people.
“The government would be able to collect more money to cover its spending, while people would be able to avoid diseases,” he said, adding that the experience from Thailand and the Philippines shows this would be a right decision.
A lot of non-government organizations including RTCCD (Hanoi Research and Training Center for Community Development), VPHA (Vietnam Public Health Association) and NGO-IC (The Non-governmental Organizations-Information Center) sent official documents to the National Assembly, expressing their support to the plan on raising luxury tax on beer, liquor and cigarettes.
According to Ha Huy Tuan, deputy chair of the National Assembly’s Finance Supervision Council, luxury tax collection is an important contribution to the state budget revenue which makes up 7 percent of total revenue.
Meanwhile, the revenue from from beer, liquor and cigarette accounts for 65 percent of total revenue from luxury tax.
An analyst estimated that with the luxury tax changes, the retail prices of beer, liquor and cigarettes would increase by 2-7 percent.
The National Institute of Nutrition (NIN) has repeatedly recommended the strengthening of the use of dairy products.
According to Dr Le Bach Mai, Vietnamese calcium dietary has been unchanged in the last 30 years at 500-540 mg a day, just 50-60 percent of the recommended level.
Vietnamese dairy product consumption is modest, at 11 liters per head per annum, equal to half of Thai consumption.
25 Апр. 2016