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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Firms in Punjab seek major hike in scotch, beer prices

Major liquor brands have sought to dramatically increase their ex-distillery price (EDP) in Punjab after the state government recently altered its licence category allowing 'super-wholesalers' to come into the business. This may lead to a dramatic increase in minimum retail price (MRP) of popular brands of scotch and beer. The excise and taxation department is talking to the manufacturers to keep the increase in check. According to one estimate, the EDP may go up by anywhere between Rs 400 and Rs 1,500.

EDP is the price of liquor leaving a distillery, brewery or bottling plant. The excise tax, VAT and service tax of 14.3% and other cesses are added later.

The new EDP of various brands were disclosed in public notices by the excise department, asking people to give their objections if any on these prices. This includes both beer and Indian Made Foreign Liquor (IMFL). The notices have been uploaded on the department's website and elsewhere.

According to the notice, a case of Budweiser Magnum Beer (24 cans of 500 ml) may now be available at an EDP of Rs 2,329.92 instead of the earlier Rs 856. Effectively, a Budweiser bottle costing Rs 150 could now cost three times more.

Similarly, the EDP on a case of Kingfisher Premier Lager Beer has been sought to be doubled from Rs 509.8 to Rs 901. The EDP on Kingfisher Extra Strong Premimum can be upped from Rs 605 to Rs 979.99, thereby taking the single can/bottle price to Rs 230 from Rs 110.

Premium scotch and vodka brands of the United Spirits have been hiked in all denominations of 750 ml, 180 ml and 60 ml. The EDP on 12 bottles of 750ml of Smirnoff Triple Distilled Vodka will now be Rs 3,100 instead of Rs 2,500.

27 Апр. 2016



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