Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. Tasmac beer sales get summer, election kick
For tipplers here, though, the heat and elections combined together are a prescription for beer. That is why after two years, beer sales at The Tamil Nadu State Marketing Corporation Limited have gone up by 20 per cent.
“Outlets which sold 50 bottles in February are now selling more than 100 bottles per day,” said one of the union members who wished anonymity. Exact figures could not be ascertained from Tasmac officials owing to the Model Code of Conduct being in force, but Tasmac union members confirmed that the graph is trending upward in the last 40 days, roughly coinciding with the onset of summer, and electioneering.
Of course, there are other reasons too, industry observers say. A SWOT (Strength, Weakness, Opportunities and Threat) analysis that Tasmac undertook a few months ago helped it strengthen its infrastructure and it is now reaping the fruits. Beer sales dropped last in 2014 (10 per cent) and 2015 (20 per cent).
The reason: liquor prices were hiked. In March 2015, 20.85 lakh cases were sold compared to 25.39 lakh cases previous year. April witnessed sale of 21.71 lakh cases in 2015 against 27.60 lakh in 2014.
There were other concerns too — one, beer needs to be served chill and Tasmac outlets had poor infrastructure. Secondly, not all brands are available in Tamil Nadu.
Tasmac, the cash cow of the State, has more than 6,000 outlets across the State where more than 70 lakh people consume liquor. Of this, more than 2,300 outlets sell beer. And yes, parties and their leaders continue to talk of prohibition.
27 Апр. 2016