The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Tasmac beer sales get summer, election kick
For tipplers here, though, the heat and elections combined together are a prescription for beer. That is why after two years, beer sales at The Tamil Nadu State Marketing Corporation Limited have gone up by 20 per cent.
“Outlets which sold 50 bottles in February are now selling more than 100 bottles per day,” said one of the union members who wished anonymity. Exact figures could not be ascertained from Tasmac officials owing to the Model Code of Conduct being in force, but Tasmac union members confirmed that the graph is trending upward in the last 40 days, roughly coinciding with the onset of summer, and electioneering.
Of course, there are other reasons too, industry observers say. A SWOT (Strength, Weakness, Opportunities and Threat) analysis that Tasmac undertook a few months ago helped it strengthen its infrastructure and it is now reaping the fruits. Beer sales dropped last in 2014 (10 per cent) and 2015 (20 per cent).
The reason: liquor prices were hiked. In March 2015, 20.85 lakh cases were sold compared to 25.39 lakh cases previous year. April witnessed sale of 21.71 lakh cases in 2015 against 27.60 lakh in 2014.
There were other concerns too — one, beer needs to be served chill and Tasmac outlets had poor infrastructure. Secondly, not all brands are available in Tamil Nadu.
Tasmac, the cash cow of the State, has more than 6,000 outlets across the State where more than 70 lakh people consume liquor. Of this, more than 2,300 outlets sell beer. And yes, parties and their leaders continue to talk of prohibition.
27 Апр. 2016