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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Bengaluru: City in a Beer Hug

Move over whiskey, it’s beer and cocktail season. Ninety per cent of the city crowd is getting high on the brew or lemon-based cocktails.

Ankit Agarwal, manager at city pub Tipplers-On The Roof, says, “Nine out of 10 guests opt for beer. Tap beer is the most popular. Afternoon crowd at the pub has decreased by almost half, while our evening customers have doubled.”

Atit S (35), an entrepreneur, says, “Beer is not too much alcohol and it keeps you sufficiently sober. During summer, I tend to socialise more. Beer works best for that.”

Vinayak Malhotra (24), sales manager at a city firm, says, “I usually drink whiskey or rum, but I turn to beer in the summer. It refreshes me. I also love gin and tonic.”

Disha Gopal (23), a merchandiser, says, “There are frequent power cuts in my locality. So my friends and I often find ourselves ending up in pubs and bars to beat the heat. I love guava and mango-based cocktails. I save hard alcohol for the weekends. During the week, I always find myself reaching for a cold beer.”

Close in competition with beer are mocktails, especially mojitos. Vikram Baderya, the owner of Horn Ok Please, says, “Drinking has become a habit and people are not careless with their drinks anymore. The older generation of 40 and above have their particular, regular drinks that they always order but in the summers, they change to vodka-based cocktails, like mojitos, and beer. We offer 30+ pouring brands. But the 18-27 age groups still remain experimental and go in for hard liquor.”

Pratyash Ahuja, 27 and working as an outreach sales executive, says, “I usually prefer whiskey but during summers my drinking comes down and I like to switch to micro-breweries. I also love lemonades and mojitos.”

As the IPL season is going on, the pubs have various offers to lure customers. Kashish Mittal, owner of Loft 38, says, “During summers, footfalls increase by double. Our group parties also increase similarly. But the cricket fans are still hard to lure. We have introduced the special IPL offer of ‘buy 4 drinks and get 2 free’, to get in more groups. We also offer a wide range of ice-blend cocktails.”

Horn Ok Please also offers two attractive IPL offers: Rs 799 for unlimited Kingfisher Premier Beer with two vegetarian and two non-vegetarian starters and ‘buy two 260 ml drinks and get the third free’.

While most pubs observe the increased sales in beer, it is the other way round at Church Street Social. “We observe that our alcohol sales have decreased while our flavoured iced tea sales are on the rise. Seven out of ten customers go in for iced teas instead of alcohol,” says the management.

28 Апр. 2016

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