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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam’s Masan eyes neighboring markets, targets $5 bln sales: report

Vietnamese consumer giant Masan is set to expand its activities to other ASEAN member countries this year since the local market is showing signs of saturation, the company's chief executive has been quoted as saying.

masanuamu_CKHHMasan Consumer Holdings, an unlisted subsidiary of Masan Group Corporation, expects to achieve US$5 billion sales in Cambodia, Laos, Myanmar and Thailand, besides Vietnam in 2020, news website VnExpress quoted Seokhee Won as saying at the company's shareholder meeting this week.

That represents an increase of more than eight times from last year.

Masan would increase the marketing of its main product lines like fish sauce, seasoning and coffee in the five markets, which are home to 250 million people, Won said.

The company expects take over the region’s top position from Thai Beverage Plc in the near future, he said.

Masan plans to foray into Thailand first with the support of Singha Asia Holdings Pte Ltd, a Singapore-based unit of Thailand's Boon Rawd Brewery, the website reported.

Singha acquired 25 percent of Boon Rawd and 33.3 percent of Masan Brewery, a unit of Masan Group, for a total of $1.1 billion at the end of last year.

Masan Consumer reported over VND2.9 trillion ($130 million) in net profits last year, down 15.2 percent from 2014, while its revenues saw a marginal increase of 0.2 percent to more than VND13.39 trillion ($600.45 million).

28 Апр. 2016



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