Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam’s Masan eyes neighboring markets, targets $5 bln sales: report
Masan Consumer Holdings, an unlisted subsidiary of Masan Group Corporation, expects to achieve US$5 billion sales in Cambodia, Laos, Myanmar and Thailand, besides Vietnam in 2020, news website VnExpress quoted Seokhee Won as saying at the company's shareholder meeting this week.
That represents an increase of more than eight times from last year.
Masan would increase the marketing of its main product lines like fish sauce, seasoning and coffee in the five markets, which are home to 250 million people, Won said.
The company expects take over the region’s top position from Thai Beverage Plc in the near future, he said.
Masan plans to foray into Thailand first with the support of Singha Asia Holdings Pte Ltd, a Singapore-based unit of Thailand's Boon Rawd Brewery, the website reported.
Singha acquired 25 percent of Boon Rawd and 33.3 percent of Masan Brewery, a unit of Masan Group, for a total of $1.1 billion at the end of last year.
Masan Consumer reported over VND2.9 trillion ($130 million) in net profits last year, down 15.2 percent from 2014, while its revenues saw a marginal increase of 0.2 percent to more than VND13.39 trillion ($600.45 million).
28 Апр. 2016