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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Villagers complain of water shortages coused by breweries

April is the cruellest month. The ever-soaring mercury level has dried up many a well. The temperature in Malampuzha rose to unprecedented heights to touch 41.9 degrees, the highest in the state since 1987. People run behind tanker lorries to collect water. In fact, misery is this summer’s theme. For the commoners, that is. The corporates, including a soft drink major and a brewery unit, exist in a parallel universe.

At a time when villagers crave for a drop of water, they merrily guzzle underground water depleting the water table. Several firms like Pepsico, United Breweries, Amrut Distilleries, United Spirits and Empee Distilleries, which dot the Kanjikode landscape, consume lakhs of litres of water everyday. Thomas Scaria, district officer of the Groundwater Department, who shared the data collected by the department in the wake of a High Court direction asking Pepsi to pump out only 6 lakh litres per day, said the corporate major used the second, sixth and seventh tube wells.

As per the Scada (Supervisory Control and Data Acquisition) reading recommended by the HC and the Assembly Subjects Committee, Pepsi pumped out 5.76 lakh litres per day in January, 5.25 lakh litres per day in February and 5.97 lakh litres per day in March. ‘’The Kerala HC had in 2007 annulled an order of the panchayat cancelling the licence of the bottling unit in Kanjikode as it was using potable water sources. The court held that the panchayat did not have the powers to issue or cancel licences to industries in special industrial areas as they have been excluded from the Panchayat Raj Act,’’ Pudussery panchayat president Unnikrishnan said.

Focused on Increasing Water Credit: Pepsi

In response to a query by Express, Pepsico said they continue to honour the guidelines of Kerala High Court. “Pepsi simultaneously works on two fronts - first, by reducing our water debit, that is, the amount of water used within our operations and second by increasing our water credit - that is the amount we gave back by recharging and replenishing water through sustainable initiatives in agriculture, within communities and in our plants,” said Pepsico India spokesperson.

However, the court observed that the panchayat’s concern about water shortage should not be ignored as right to life under Article 21 of the Constitution implies the right to food and water. In the wake of the HC verdict, the state government had constituted an expert committee to study the impact of groundwater extraction in and around Pepsi’s unit.

The team comprised the director of the Ground Water Department, regional director of the Central Ground Water Board, director of the CWRDM, Kozhikode, John Kurian, retired chief general manager of Nabard, member secretary of the Pollution Control Board and a member from the Kariavattom University. The committee recommended that Pepsi’s ground water utilisation should be restricted to 2.34 lakh litres per day. The government submitted the report to the High Court in a review petition.

What’s worse, the Malampuzha reservoir which supplies potable water to Palakkad municipality and six panchayats is fast drying up. Strangely, that does not stop supply of water to the brewery units. “The KWA supplies 15,000 to 17,000 kilo litres of water per month from the Malampuzha dam under industrial category to United Breweries which brings in a revenue of `7 lakh per month,” said executive engineer Prakashan. “There is serious potable water shortage in Attappalam, P K Challa, Chullimada, Walayar, Vadakarapathy, Chembna and Kava near Kanjikode. These places rely on tanker lorries for water. There are seven tube wells with 12 inch radius in the Pepsi unit. Currently, the 6th and 7th tube wells, deepest among the lot, are being used,” said Jana Jagratha general secretary P S Panicker.

He said though former Water Resources Minister N K Premachandran had suggested supply of water from the Malampuzha dam under the category of industrial purposes, it was rejected by Pepsi.

“The meters of the tube wells should be sealed as there is chance of manipulation. Each time the seal is opened to take the reading, the elected representatives should be present. Otherwise, such exploitation will result in the land turning into a desert and may even cause earthquakes.”

29 Апр. 2016

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