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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Summer effect: beer, liquor sales up in Vijayawada

High temperatures during March and April left the people of the district in torrid weather but the same has contributed to abnormal rise in sale of beer and liquor.

Scorching temperatures and sale of booze are always directly proportional and the same has been proved by the tipplers who consumed as many as 5,57,580 cases of liquor and beer worth Rs. 132.20 crore during April alone this year.
This registered a sale of 1,64,530 extra cases of liquor and beer with profit of Rs. 37.90 crore as last year during the corresponding month only 3,93,050 cases of liquor and beer worth Rs. 94.30 crore were sold, according to Krishna district Excise deputy commissioner Battula Arun Rao.

Speaking to The Hindu , Mr. Rao said rising temperatures had contributed to increase in the consumption but sales came down during the past couple of days. It may be noted that temperature came down following thunders and showers in the city recently.

The sale of beer saw more rise than liquor at 36. 57 per cent during April and in March 40 per cent increase had been registered.

During March more than 1.90 lakh cases of beer were sold against 1.28 lakh cases sold last year in the same month.

With more severe temperatures predicted in May, breweries are to come up with more production.

Not just rise in the temperature but also increase in the flow of visitors to the city post shifting of major administration contributed to the increased sale, say officials.

11 мая. 2016



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