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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Thailand. ThaiBev’s net profit jumps 30% to $333m in Q1

Thanks to contributions from spirits, beer segments.

Thai Beverage PLC’s (ThaiBev) 1Q16 net profits bubbled up 30% YoY to THB8.6b (roughly $333m) thanks to increased profitability of Fraser and Neave/Frasers Centrepoint Limited as well as growth in ThaiBev’s spirits, beer, and food segments.

According to a report by OCBC, ThaiBev also saw a narrowed net loss for nonalcoholic beverages (NAB) during Q1.

Meanwhile, ThaiBev’s revenue for the quarter grew 20.7% to THB55.2b ($2.14b) thanks to growth in sales of spirits, beer, and NAB divisions. However, food segment’s sales posted a marginal pullback.

“Recall that in 4Q, their market share had increased from 30% to 38%. NAB losses narrowed We previously mentioned that NAB losses may narrow for the year, as FY15 included the launch of 100+, Jubjai, and Oishi in Malaysia,” notes OCBC.

Aside from the anticipated decrease in SG&A expenses, growth in volume was propelled by products like Jubjai, drinking water, and Est. With the lower oil prices, ThaiBev was also able to enjoy favourable packaging costs.

With regards to the the proposed sugar tax on soft drinks in Thailand, management asserts ThaiBev is ready with potential options like product innovation and possible reductions in sugar content.

16 мая. 2016



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