The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam. «When I saw that 94% of the total alcohol consumption is beer, I was really shocked»
When you look at the market of Vietnam, you see that it is a very rigidly spread market.
In the North it is predominantly dominated by Habeco, the Hanoi Beer company together also with APB Hanoi.
In the Center of Vietnam you see Heu Brewery that is owned by Carlsberg and you also see a big presence of VBL, in the two provinces Da Nang and Quang Nam.
And the South. That is predominantly the territory of VBL, Vietnam brewery and Sabeco. You also see here that the top four players (Habeco, Sabeco, Heu Brewery, and VBL) have more than 80 per cent of the total market today.
Then, a little more about Vietnam in general and the beer market. When you look at Vietnam at a glance, you see a very young population. We’ll come back to that later. I want to highlight here that GDP per capita in Vietnam is still relatively low, a little more than $2000 per capita, which is very low comparatively to a lot of other countries. Also you see here quite stable improvements and increase of GDP per capita. In the last 3-4 years between 6 and 7 per cent. So there is a steady growth of the GDP here in Vietnam. It is an interesting beer market, 38 mln hl in total and 41 liter per
Then we should look a little more deeply at the demographics, because one of the keys to VBL success now and in the future is very favorable demographics. Young population, as 49% is in the age of less than 30 years, so on average 1 mln people enter the legal drinking age in Vietnam every year. When we look at the rising income it seems simple that every year, people earn more money. And they spend the money. And because of the big beer popularity in Vietnam they want to spend money on beer brands, and they want to spend the money on premium beer brands. The moment they have more money, they upgrade from mainstream brands to affordable premium brands and to premium brands.
Thirdly, the rapid urbanization. Still very low in Vietnam, also when you compare to the total picture in Asia, but more and more people tent to go to the cities. And in the city the beer consumption is 1.6 times moiré than in the rural areas. And the urbanization is especially important in the premium sector. So very favorable demographics for Vietnam and also for our industry.
The already mentioned GDP between 6 and 7%, so recently, yesterday, announced by the prime minister that he will stick to these 6.7% growth for 2016 also. So you can see that the consumers are gaining more confidence, which of course very important for FMCG category and beer.
In addition to this and I think it is also important to mention, we have here quite stable government, just reelected. And it is important to have a stable government where you operate.
Again, another important point, it is a very attractive beer market. When I came here 3.5 years ago and saw that 94% of the total alcohol consumption is beer I was very surprised. And the positive fact that despite the fact that it is high, it is also going up. Figures are approximately 5% per year. And we expect that in the coming years the beer market will continue to grow. When you look at the shares of other alcoholic beverages, of wine and spirits, you’ll see that they are decreasing, So beer is increasing and other alcoholic beverages are decreasing at the moment. So here is a very attractive beer market. Afterwards when we go out of t\here and go to a small low-chairs, you’ll see that everyone is drinking beer, not wine. So, a very interesting beer market.
And if we look at the market structure, you’ll see it a very big on-trade market. More in Asia people go out to wine and dine (in this case, to drink beer), so they are not staying at home. What you do see is that there is an on-going trend that people consume more at home, so you can see the off-trade channel increasing.
Then if we look at the premium sector and that is good news for our sector here in Vietnam, we see that the premium sector is increasing. And you can also see on this slide that the economy segment is relatively low and it is decreasing, so, again, as I mentioned before, people, when they have more money, they spend it on affordable premium and premium brands.
16 мая. 2016