Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Vietnam. «When I saw that 94% of the total alcohol consumption is beer, I was really shocked»
When you look at the market of Vietnam, you see that it is a very rigidly spread market.
In the North it is predominantly dominated by Habeco, the Hanoi Beer company together also with APB Hanoi.
In the Center of Vietnam you see Heu Brewery that is owned by Carlsberg and you also see a big presence of VBL, in the two provinces Da Nang and Quang Nam.
And the South. That is predominantly the territory of VBL, Vietnam brewery and Sabeco. You also see here that the top four players (Habeco, Sabeco, Heu Brewery, and VBL) have more than 80 per cent of the total market today.
Then, a little more about Vietnam in general and the beer market. When you look at Vietnam at a glance, you see a very young population. We’ll come back to that later. I want to highlight here that GDP per capita in Vietnam is still relatively low, a little more than $2000 per capita, which is very low comparatively to a lot of other countries. Also you see here quite stable improvements and increase of GDP per capita. In the last 3-4 years between 6 and 7 per cent. So there is a steady growth of the GDP here in Vietnam. It is an interesting beer market, 38 mln hl in total and 41 liter per
Then we should look a little more deeply at the demographics, because one of the keys to VBL success now and in the future is very favorable demographics. Young population, as 49% is in the age of less than 30 years, so on average 1 mln people enter the legal drinking age in Vietnam every year. When we look at the rising income it seems simple that every year, people earn more money. And they spend the money. And because of the big beer popularity in Vietnam they want to spend money on beer brands, and they want to spend the money on premium beer brands. The moment they have more money, they upgrade from mainstream brands to affordable premium brands and to premium brands.
Thirdly, the rapid urbanization. Still very low in Vietnam, also when you compare to the total picture in Asia, but more and more people tent to go to the cities. And in the city the beer consumption is 1.6 times moiré than in the rural areas. And the urbanization is especially important in the premium sector. So very favorable demographics for Vietnam and also for our industry.
The already mentioned GDP between 6 and 7%, so recently, yesterday, announced by the prime minister that he will stick to these 6.7% growth for 2016 also. So you can see that the consumers are gaining more confidence, which of course very important for FMCG category and beer.
In addition to this and I think it is also important to mention, we have here quite stable government, just reelected. And it is important to have a stable government where you operate.
Again, another important point, it is a very attractive beer market. When I came here 3.5 years ago and saw that 94% of the total alcohol consumption is beer I was very surprised. And the positive fact that despite the fact that it is high, it is also going up. Figures are approximately 5% per year. And we expect that in the coming years the beer market will continue to grow. When you look at the shares of other alcoholic beverages, of wine and spirits, you’ll see that they are decreasing, So beer is increasing and other alcoholic beverages are decreasing at the moment. So here is a very attractive beer market. Afterwards when we go out of t\here and go to a small low-chairs, you’ll see that everyone is drinking beer, not wine. So, a very interesting beer market.
And if we look at the market structure, you’ll see it a very big on-trade market. More in Asia people go out to wine and dine (in this case, to drink beer), so they are not staying at home. What you do see is that there is an on-going trend that people consume more at home, so you can see the off-trade channel increasing.
Then if we look at the premium sector and that is good news for our sector here in Vietnam, we see that the premium sector is increasing. And you can also see on this slide that the economy segment is relatively low and it is decreasing, so, again, as I mentioned before, people, when they have more money, they spend it on affordable premium and premium brands.
16 мая. 2016