Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. ‘Panic buying’ lifts Tasmac sales
Even little-known brands, which would not sell on normal days, flew off the shelves in the last one week.
Statistics collated from Tasmac retail outlets in the State show that before May 16, the polling day, sales totalled Rs. 80-90 crore per day.
“Tipplers were worried that there might be an immediate ban on liquor once the new government came in and there was an unusual crowd at all outlets including places like Madurai and Coimbatore,” said a Tasmac Union member, on conditions of anonymity. “Sales were abnormally high is some major outlets. In summer, beer is the most preferred drink. But this one week, other products were also in demand,” he added.
On May 18, sales went up to Rs. 100 crore, and post the results, which were announced on May 19, sales dipped. On May 20, Tasmac sold liquor worth Rs. 68 crore.
“On May 20, sales skid again after news of the AIADMK returning to power. Customers who walked in asked what would happen to the outlets before they paid their bills at the counter,” said the Manager of a Tasmac outlet in T. Nagar.
Both the Dravidian parties – the Dravida Munnetra Kazhagam and the All India Anna Dravida Munnetra Kazhagam – had used prohibition as their main plank in the just-concluded election.
While DMK leader M. Karunanidhi had said that there would be total prohibition if his party was elected to power, his arch rival and AIADMK leader J. Jayalalithaa had promised phased prohibition.
Estimates indicate that on an average, Tasmac, the cash cow of the State, sells liquor worth Rs. 66 crore through its over 6,000 outlets.
About 70 lakh people, about 10 per cent of the population, buy liquor at these outlets everyday, sources said.
On an average, Tasmac outlets sell liquor worth Rs. 66 crore every day
23 мая. 2016