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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. ‘Panic buying’ lifts Tasmac sales

In the days preceding the elections, outlets of Tamil Nadu State Marketing Corporation Ltd (Tasmac) witnessed ‘panic buying’ across all regions in the State on fears of imminent prohibition.

Even little-known brands, which would not sell on normal days, flew off the shelves in the last one week.

Statistics collated from Tasmac retail outlets in the State show that before May 16, the polling day, sales totalled Rs. 80-90 crore per day.

“Tipplers were worried that there might be an immediate ban on liquor once the new government came in and there was an unusual crowd at all outlets including places like Madurai and Coimbatore,” said a Tasmac Union member, on conditions of anonymity. “Sales were abnormally high is some major outlets. In summer, beer is the most preferred drink. But this one week, other products were also in demand,” he added.

On May 18, sales went up to Rs. 100 crore, and post the results, which were announced on May 19, sales dipped. On May 20, Tasmac sold liquor worth Rs. 68 crore.

“On May 20, sales skid again after news of the AIADMK returning to power. Customers who walked in asked what would happen to the outlets before they paid their bills at the counter,” said the Manager of a Tasmac outlet in T. Nagar.

Both the Dravidian parties – the Dravida Munnetra Kazhagam and the All India Anna Dravida Munnetra Kazhagam – had used prohibition as their main plank in the just-concluded election.

While DMK leader M. Karunanidhi had said that there would be total prohibition if his party was elected to power, his arch rival and AIADMK leader J. Jayalalithaa had promised phased prohibition.

Estimates indicate that on an average, Tasmac, the cash cow of the State, sells liquor worth Rs. 66 crore through its over 6,000 outlets.

About 70 lakh people, about 10 per cent of the population, buy liquor at these outlets everyday, sources said.

On an average, Tasmac outlets sell liquor worth Rs. 66 crore every day

23 мая. 2016

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