Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. No ‘timing’ impact on Tasmac sales as black-marketeers step in
At an outlet near Chepauk Stadium on Tuesday, more than 20 people were standing in queue at 11.45 a.m. waiting for the shop to open. “There has been no impact on sales. The footfalls have not dwindled,” said the salesperson at the counter. This outlet sells liquor worth Rs. 4 lakh a day.
At an outlet near Choolaimedu, which borders areas including Kodambakkam and Vadapalani, liquor is purchased in bulk the previous night and sold in black in the morning at a higher price. The manager at the Choolaimedu outlet said, “Curtailing the time in the morning has hardly made any impact. There are people who buy from us the previous night and sell it outside before 10 a.m.”
Tasmac outlets in places including T. Nagar, Kodambakkam, Poonamallee, Guindy, Triplicane, Velachery and Ambattur are witnessing brisk business, and in some locations, sales have increased by 10-15 per cent.
“Even though shops open at 12 noon in some places, the bars open earlier and sale of liquor is happening there,” said a Tasmac union member.
Night shift effect
Contrary to the general trend, sales of shops in localities like Egmore and Koyambedu have dipped marginally. The reason: workers who do night shifts here leave for home by around 9.30 a.m. and do not stay back till the shops open.
A salesperson at an outlet in Egmore said, “People who work in and around the railway station come here for a drink in the morning, and now with the time restriction, they leave for home once they finish work.”
The outlet usually sells liquor worth Rs. 3.5 lakh a day and this has come down by 20 per cent. Similarly, at an outlet near Chintadripet market, sales have come down to Rs. 2 lakh a day from Rs. 2.5 lakh a day. “People working in the fish market come here in the morning after their work. Those tipplers are now leaving as the shops open late,” said a person in charge of the outlet.
District Collectors across the State have sent their first list to Tasmac.
“We have received a list of more than 1,000 outlets which officials feel are sensitive and need to be closed. The team is working on short-listing the first 500,” an official said. About 70 lakh people, less than 10 per cent of the State’s population, consume liquor at these outlets every day.
8 Июн. 2016