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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam. Dealers jostle to buy heavily-discounted beer in Ho Chi Minh City supermarket

A discount on a popular brand of beer at one Big C outlet in Ho Chi Minh City last weekend turned out to benefit only the dealers rather than the retail customers.


333 Beer, a product of Vietnam’s largest brewery Sabeco, was available at VND204,000 (US$9) for a 24-can cardboard box at Big C Truong Chinh on Sunday morning, a VND22,900 ($1) discount from the usual price of VND226,900 ($10).
A number of beer dealers were seen jostling to collect as many boxes as possible, leaving little chance for ordinary consumers.
Dealers normally distribute 333 Beer to outlets at wholesale prices of VND216,000 ($9.6) and VND220,000 ($9.8) a box, so sourcing the product at VND204,000 apiece meant additional profits ranging from VND12,000 to VND16,000.
As observed by a Tuoi Tre (Youth) newspaper reporter at the supermarket, the area where the discounted 333 Beer was stored had been repeatedly cleared by excited distributors.
As soon as new stock was brought in, the dealers would begin elbowing each other and take the beer to their carts.
After two to three successful attempts, each distributor was able to collect between 40 and 60 cardboard boxes.

Individual shoppers found it impossible to ‘compete’ with the dealers to take advantage of the discounted beer.
“They were collecting the beer very fast,” one shopper named Dinh said. “Just one second and all the available beer was gone.”
Ho Quoc Nguyen, a media representative with Big C, said the 333 Beer discount was part of the supermarket’s weekend promotion program.
Nguyen said each customer was only allowed to buy two boxes at the discounted price, but the dealers had defied the rule by asking others to collect the beer for them. “Those are cases we cannot handle,” he said.
However, as observed by Tuoi Tre, many dealers were waiting at the checkout with their carts full of 333 Beer.
If a distributor managed to collect 60 cardboard boxes of the discounted beer, at a maximum profit of VND16,000 per box, this would amount to an additional gain of VND960,000 ($43).

13 Июн. 2016



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