The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam. Dealers jostle to buy heavily-discounted beer in Ho Chi Minh City supermarket
333 Beer, a product of Vietnam’s largest brewery Sabeco, was available at VND204,000 (US$9) for a 24-can cardboard box at Big C Truong Chinh on Sunday morning, a VND22,900 ($1) discount from the usual price of VND226,900 ($10).
A number of beer dealers were seen jostling to collect as many boxes as possible, leaving little chance for ordinary consumers.
Dealers normally distribute 333 Beer to outlets at wholesale prices of VND216,000 ($9.6) and VND220,000 ($9.8) a box, so sourcing the product at VND204,000 apiece meant additional profits ranging from VND12,000 to VND16,000.
As observed by a Tuoi Tre (Youth) newspaper reporter at the supermarket, the area where the discounted 333 Beer was stored had been repeatedly cleared by excited distributors.
As soon as new stock was brought in, the dealers would begin elbowing each other and take the beer to their carts.
After two to three successful attempts, each distributor was able to collect between 40 and 60 cardboard boxes.
Individual shoppers found it impossible to ‘compete’ with the dealers to take advantage of the discounted beer.
“They were collecting the beer very fast,” one shopper named Dinh said. “Just one second and all the available beer was gone.”
Ho Quoc Nguyen, a media representative with Big C, said the 333 Beer discount was part of the supermarket’s weekend promotion program.
Nguyen said each customer was only allowed to buy two boxes at the discounted price, but the dealers had defied the rule by asking others to collect the beer for them. “Those are cases we cannot handle,” he said.
However, as observed by Tuoi Tre, many dealers were waiting at the checkout with their carts full of 333 Beer.
If a distributor managed to collect 60 cardboard boxes of the discounted beer, at a maximum profit of VND16,000 per box, this would amount to an additional gain of VND960,000 ($43).
13 Июн. 2016