Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam. Dealers jostle to buy heavily-discounted beer in Ho Chi Minh City supermarket
333 Beer, a product of Vietnam’s largest brewery Sabeco, was available at VND204,000 (US$9) for a 24-can cardboard box at Big C Truong Chinh on Sunday morning, a VND22,900 ($1) discount from the usual price of VND226,900 ($10).
A number of beer dealers were seen jostling to collect as many boxes as possible, leaving little chance for ordinary consumers.
Dealers normally distribute 333 Beer to outlets at wholesale prices of VND216,000 ($9.6) and VND220,000 ($9.8) a box, so sourcing the product at VND204,000 apiece meant additional profits ranging from VND12,000 to VND16,000.
As observed by a Tuoi Tre (Youth) newspaper reporter at the supermarket, the area where the discounted 333 Beer was stored had been repeatedly cleared by excited distributors.
As soon as new stock was brought in, the dealers would begin elbowing each other and take the beer to their carts.
After two to three successful attempts, each distributor was able to collect between 40 and 60 cardboard boxes.
Individual shoppers found it impossible to ‘compete’ with the dealers to take advantage of the discounted beer.
“They were collecting the beer very fast,” one shopper named Dinh said. “Just one second and all the available beer was gone.”
Ho Quoc Nguyen, a media representative with Big C, said the 333 Beer discount was part of the supermarket’s weekend promotion program.
Nguyen said each customer was only allowed to buy two boxes at the discounted price, but the dealers had defied the rule by asking others to collect the beer for them. “Those are cases we cannot handle,” he said.
However, as observed by Tuoi Tre, many dealers were waiting at the checkout with their carts full of 333 Beer.
If a distributor managed to collect 60 cardboard boxes of the discounted beer, at a maximum profit of VND16,000 per box, this would amount to an additional gain of VND960,000 ($43).
13 Июн. 2016