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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

ZIEMANN HOLVRIEKA strengthens its sales team

David Rueda provides customer service in Latin America from Bogota / Colombia

Ludwigsburg, 14 June 2016 - Since April 2016 David Rueda has been strengthening the team of ZIEMANN HOLVRIEKA GmbH, Ludwigsburg as Sales Director for Latin America. „With David Rueda, we are selectively expanding our sales network in this region. David Rueda will be working from the Colombian capital Bogota. With this step we move closer to our customers. In addition to his professional qualifications, David Rueda has many years of practical experience in Latin America’s brewing industry. This makes him the ideal contact person for our customers”, explained Ralph Gehlhar, CCO of ZIEMANN HOLVRIEKA.

160614_ZIEMANN_HOLVRIEKA_PR

In 2000, the native Colombian Rueda has successfully completed his studies as a chemical engineer in his home country. Afterwards, he studied brewing and malting technology and obtained a MBA degree at the Sabana University. Subsequently, he gained practical experience as brewer and in the B2B sector throughout Latin America.

About ZIEMANN HOLVRIEKA
Since 1852 ZIEMANN HOLVRIEKA has been providing innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filter, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN HOLVRIEKA offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN HOLVRIEKA plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN HOLVRIEKA provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN HOLVRIEKA is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN HOLVRIEKA supports its customers, for example, in developing individual beer recipes.

14 Июн. 2016

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