Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Interflour is taking a punt on Vietnamese beer drinkers
Interflour, which is jointly owned by Australia’s biggest wheat exporter and co-operative CBH Group and Indonesian company Salim Group, has nine processing facilities in five countries, including Indonesia, Malaysia, Vietnam and Turkey, processing approximately 1.5 million tons of flour a year, according to the company.
Vietnam’s demographics and preference for beer is driving Interflour’s malting plans. Beer is overwhelmingly the country's drink of choice. About 97 percent of all alcohol drunk by Vietnam’s population of 94 million is beer. With beer consumption more than doubling in the past decade, almost one million people reaching the legal drinking age of 18 each year, and incomes on the rise, it is clear why the company has made the move.
“Vietnamese love beer and its demand is increasing rapidly, Heineken [which brews locally] can’t keep up with its supply of beer and production,” said Interflour Group Project Director Joe Pampano.
The company currently has two Vietnamese sites; the recently purchased mill in the port city of Da Nang, and at Cai Mep, about 80 kilometers south of Ho Chi Minh City.
The Cai Mep flour mill and grain storage facility also has a port, which is where the malting plant is being built.
“The port gives us an advantage because we can buy the barley in bulk, but we also shift grain in containers and bags,” said Pampano.
He says barley will not be sourced solely from CBH Group or Australian growers, but from other countries when prices are competitive.
The malting plant will be the first in Southeast Asia, as it is difficult to malt in the tropics. Malting generally needs low temperatures and dry conditions to assist the process. But with modern technology and an expert team, Pampano is confident Interflour will be able to successfully manufacture malt and compete in the growing market.
Interflour hopes to start the malting operations next March, and plans to supply 40 percent of the 460,000 tons of malt currently imported each year.
“Margins on malt will far exceed the margins that we get on flour at the moment,” Pampano says.
“Once we are established it will make it harder for our competitors," the Interflour executive was confident.
28 Июн. 2016