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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Interflour is taking a punt on Vietnamese beer drinkers

Interflour, one of the largest flour millers in Asia, has started building its first malting plant in Vietnam to capitalise on the burgeoning middle class and its appetite for beer, the Weekly Times reported on Monday.

Interflour, which is jointly owned by Australia’s biggest wheat exporter and co-operative CBH Group and Indonesian company Salim Group, has nine processing facilities in five countries, including Indonesia, Malaysia, Vietnam and Turkey, processing approximately 1.5 million tons of flour a year, according to the company.

Vietnam’s demographics and preference for beer is driving Interflour’s malting plans. Beer is overwhelmingly the country's drink of choice. About 97 percent of all alcohol drunk by Vietnam’s population of 94 million is beer. With beer consumption more than doubling in the past decade, almost one million people reaching the legal drinking age of 18 each year, and incomes on the rise, it is clear why the company has made the move.

“Vietnamese love beer and its demand is increasing rapidly, Heineken [which brews locally] can’t keep up with its supply of beer and production,” said Interflour Group Project Director Joe Pampano.


The company currently has two Vietnamese sites; the recently purchased mill in the port city of Da Nang, and at Cai Mep, about 80 kilometers south of Ho Chi Minh City.

The Cai Mep flour mill and grain storage facility also has a port, which is where the malting plant is being built.

“The port gives us an advantage because we can buy the barley in bulk, but we also shift grain in containers and bags,” said Pampano.

He says barley will not be sourced solely from CBH Group or Australian growers, but from other countries when prices are competitive.


The malting plant will be the first in Southeast Asia, as it is difficult to malt in the tropics. Malting generally needs low temperatures and dry conditions to assist the process. But with modern technology and an expert team, Pampano is confident Interflour will be able to successfully manufacture malt and compete in the growing market.

Interflour hopes to start the malting operations next March, and plans to supply 40 percent of the 460,000 tons of malt currently imported each year.

“Margins on malt will far exceed the margins that we get on flour at the moment,” Pampano says.

“Once we are established it will make it harder for our competitors," the Interflour executive was confident.

28 Июн. 2016



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