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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beer sales in Thailand began growing rapidly in 2016

Over the first 5 months of 2016, beer sales on the Thai market grew by 7% to 9.52 mln hl. These data are from Bank of Thailand report. And the sales in May grew by 10.2% against May 2015.

2016-07-19_20h27_56

By the end of 2015, the market revived its growth, having expanded by 5% to 21.1 mln hl.

Despite the comparatively high income level, the per capita beer consumption in Thailand is lower than in neighboring Vietnam and China (31, 33, and 36 l/person, correspondently).

However, the retail price in Thailand is twice higher, and resultantly, the share of premium beer on the local market is very high.

The market growth may have been connected to ThaiBev's successful relaunch of its Chang beer brand last year. According to the company’s report ThaiBev beer sales by volume increased by 61.1% against the first quarter of 2015 and reached 273 million liters.

Japanese company Kirin and Philippine San Miguel Brewery which have breweries worldwide, moved its production to Thailand. The multinational brewing company Carlsberg has breweries in Laos, Myanmar and Cambodia. It is very convenient to deliver beer to Thailand from these frontier territories.

The authorities believe that the income from beer sales should benefit the state: to contribute to the construction of roads, support the army and finance the work of civil servants.

19 Июл. 2016

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