The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Vietnamese breweries fear foreign groups will swallow domestic market
Le Hong Xanh, deputy general director of Sabeco, the largest Vietnamese brewery, told Sabeco’s shareholders at a meeting that the company’s market share in 2015 increased by two percent compared to 2014, to 43 percent.
However, Xanh also said Sabeco would have to face challenges ahead as more and more foreign brewery groups have come to Vietnam to scramble for the pieces of the lucrative market.
Xanh and other Vietnamese breweries have every reason to worry about the presence of foreign brewers in Vietnam. Frans Eusman, President of Heineken Asia Pacific, told the local press that Heineken has been pouring money into Vietnam because the country is the second most profitable market for the brewery, after Mexico.
Not only Heineken, a series of other big breweries in the world consider Vietnam a fertile land to exploit. Thai manufacturers are believed to begin implementing a plan to penetrate the Vietnamese market that began five years ago.
|Not only Heineken, a series of other big breweries in the world consider Vietnam a fertile land to exploit. Thai manufacturers are believed to begin implementing a plan to penetrate the Vietnamese market that began five years ago.|
Soon after Sabeco and the Ministry of Industry and Trade submitted to the government the plan to sell a 53 percent stake and reduce the state’s ownership ratio from 90 percent to 36 percent, ThaiBev, Thailand's largest brewery, expressed its willingness to buy 40 percent of Sabeco’s stake.
Analysts commented that if ThaiBev can acquire Sabeco, the company with the largest market share, it would be able to control the Vietnamese market.
“If Thailand can acquire Sabeco’s stakes, they will surely control not only the brewery’s output, but the market share as well,” said Nguyen Van Viet, chair of the Vietnam Beverage Association (VBA).
Other foreign groups, namely Ashahi from Japan, Heineken from the Netherlands and SAB Miller from the US also showed interest in Sabeco’s stakes.
Mikio Masawaki, general director of Sapporo Vietnam, said that they world’s breweries had chosen to expand their business because the market showed a high and stable growth rate.
A VBA report showed that in 2015, Vietnam consumed 3.4 billion liters of beer, an increase of 10 percent over the year before and 41 percent over 2010.
Vo Thanh Ha, general director of Sabeco, said there were some changes in Vietnamese taste with more high-end products consumed. This will be both an opportunity and challenge for domestic breweries because they still don’t have high-end products.
Meanwhile, foreign breweries want to conquer the market segment. Beer imports from Germany, Czech Republic, Belgium, Japan and Mexico all have been available in Vietnam, while products with Shingha and Ashahi brands from Thailand can be found easily everywhere.
19 Июл. 2016