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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnamese breweries fear foreign groups will swallow domestic market

The world’s leading brewers all operate in Vietnam, competing with Vietnamese manufacturers to grab market share.


Le Hong Xanh, deputy general director of Sabeco, the largest Vietnamese brewery, told Sabeco’s shareholders at a meeting that the company’s market share in 2015 increased by two percent compared to 2014, to 43 percent.

However, Xanh also said Sabeco would have to face challenges ahead as more and more foreign brewery groups have come to Vietnam to scramble for the pieces of the lucrative market.

Xanh and other Vietnamese breweries have every reason to worry about the presence of foreign brewers in Vietnam. Frans Eusman, President of Heineken Asia Pacific, told the local press that Heineken has been pouring money into Vietnam because the country is the second most profitable market for the brewery, after Mexico.

Not only Heineken, a series of other big breweries in the world consider Vietnam a fertile land to exploit. Thai manufacturers are believed to begin implementing a plan to penetrate the Vietnamese market that began five years ago.

Not only Heineken, a series of other big breweries in the world consider Vietnam a fertile land to exploit. Thai manufacturers are believed to begin implementing a plan to penetrate the Vietnamese market that began five years ago.

Soon after Sabeco and the Ministry of Industry and Trade submitted to the government the plan to sell a 53 percent stake and reduce the state’s ownership ratio from 90 percent to 36 percent, ThaiBev, Thailand's largest brewery, expressed its willingness to buy 40 percent of Sabeco’s stake.

Analysts commented that if ThaiBev can acquire Sabeco, the company with the largest market share, it would be able to control the Vietnamese market.

“If Thailand can acquire Sabeco’s stakes, they will surely control not only the brewery’s output, but the market share as well,” said Nguyen Van Viet, chair of the Vietnam Beverage Association (VBA).

Other foreign groups, namely Ashahi from Japan, Heineken from the Netherlands and SAB Miller from the US also showed interest in Sabeco’s stakes.

Mikio Masawaki, general director of Sapporo Vietnam, said that they world’s breweries had chosen to expand their business because the market showed a high and stable growth rate.

A VBA report showed that in 2015, Vietnam consumed 3.4 billion liters of beer, an increase of 10 percent over the year before and 41 percent over 2010.

Vo Thanh Ha, general director of Sabeco, said there were some changes in Vietnamese taste with more high-end products consumed. This will be both an opportunity and challenge for domestic breweries because they still don’t have high-end products.

Meanwhile, foreign breweries want to conquer the market segment. Beer imports from Germany, Czech Republic, Belgium, Japan and Mexico all have been available in Vietnam, while products with Shingha and Ashahi brands from Thailand can be found easily everywhere.

19 Июл. 2016



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