Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Hong Kong. Tis the saison: Pasteur Street’s summery HK launch
The American-style beer brewed in Ho Chi Minh using imported malt and hops and local herbs, includes the Silk Road Jasmine IPA, Spice Island Saison, Passionfruit Wheat Ale and Toasted Coconut Porter and is now available for the first time in Hong Kong via Red Mill.
Following the trade tasting yesterday at The Ale Project (TAP) in Mong Kok, the beers will officially launch to the public from 4-5 August at the Bottle Shop Central in Bridges Street.
Pasteur Street is already available in Singapore and Shanghai and it is hoped it will be similarly successful in Hong Kong; a market that has grown to love craft beer and has in fact, proudly produced its own brands.
Pasteur Street’s brand ambassador, Mischa Smith said:
“Our team at Pasteur Street Brewing Company is very proud to be launching our beers in Hong Kong next week. After incursions into Singapore and Shanghai, this opportunity to share our beers with a new international market is both extremely exciting and rewarding for us.
“The growth that we have seen in just under two years of brewing is a testament to the hard work and talent of our brewers and also to the growing thirst for proper craft beer in the southeast Asian market”.
Hong Kong’s upcoming Beertopia festival will also be the chance for Pasteur Street to stand alongside local and imported brands and see how it fares.
Red Mill’s general manager, Ali Nicol said:
“Pasteur Street beers are hand crafted in Ho Chi Minh City and come with a great reputation and we thrilled to make them the latest addition to our ever-increasing portfolio.“
1 Авг. 2016