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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Hong Kong. Tis the saison: Pasteur Street’s summery HK launch

Vietnamese craft beer brand, Pasteur Street has launched in the beer-loving city of Hong Kong with a public tasting taking place next week.

The American-style beer brewed in Ho Chi Minh using imported malt and hops and local herbs, includes the Silk Road Jasmine IPA, Spice Island Saison, Passionfruit Wheat Ale and Toasted Coconut Porter and is now available for the first time in Hong Kong via Red Mill.

Following the trade tasting yesterday at The Ale Project (TAP) in Mong Kok, the beers will officially launch to the public from 4-5 August at the Bottle Shop Central in Bridges Street.

Pasteur Street is already available in Singapore and Shanghai and it is hoped it will be similarly successful in Hong Kong; a market that has grown to love craft beer and has in fact, proudly produced its own brands.

Pasteur Street’s brand ambassador, Mischa Smith said:

“Our team at Pasteur Street Brewing Company is very proud to be launching our beers in Hong Kong next week. After incursions into Singapore and Shanghai, this opportunity to share our beers with a new international market is both extremely exciting and rewarding for us. IMG_3071

“The growth that we have seen in just under two years of brewing is a testament to the hard work and talent of our brewers and also to the growing thirst for proper craft beer in the southeast Asian market”.

Hong Kong’s upcoming Beertopia festival will also be the chance for Pasteur Street to stand alongside local and imported brands and see how it fares.

Red Mill’s general manager, Ali Nicol said:

“Pasteur Street beers are hand crafted in Ho Chi Minh City and come with a great reputation and we thrilled to make them the latest addition to our ever-increasing portfolio.“

1 Авг. 2016



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