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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Myanmar. Beer station profits slump as pumps close

Some Yangon beer stations are still flouting a long-ignored law against selling draught beer without a special licence, which local authorities recently started trying to enforce. Those that have followed the letter of the law, meanwhile, are seeing business slump.

beer-stations

Most beer stations across the country have served draught beer for many years under an FL17 licence, though officially this is prohibited by law. But last month station managers offering draught beer received letters from ward administration offices telling them to stop.

Ward administration offices are under control of the General Administration Department, which is overseen by the military through the Ministry of Home Affairs.

U Thein Than Win manages a beer station in Mingalar Taung Nyunt township, which stopped selling draught beer last month after receiving a warning.

Sales are down around 30 percent since then, he said, with customers moving to the few beer stations that have not stopped serving.

Other beer station owners that have chosen to abide by the law and close pumps also report a sharp fall in profits.

Most stations in Mingalar Taung Nyunt township with FL17 licences have stopped selling beer on tap, said U Thein Than Win.

But in other townships beer station owners report that draught beer still flows at unlicensed bars.

Bar owners with an FL17 licence that continue to sell draught beer and are caught will be punished, but as ward offices have not enforced city-wide inspections many beer stations are continuing to pour.

U Hla Win Tin, director general of the liquor and tax department under the Ministry of Home Affairs, said that the crackdown was simply an application of the Liquor Act and its regulations.

That act states the only people allowed to sell draft beer are those with the correct licence, he said.

Of the approximately 7000 bars and restaurants that sell tap beer today, only around 2500 hold an FL9 or FL10 licence specifically allowing them to sell draught beer.

Some beer station owners with only an FL17 licence are hurriedly trying to apply for an FL9, including U Tin Shwe who owns Maw Shwe Li station in Tarmwe township. He applied two weeks ago in search of a solution to avoid shutting his pump.

But the Ministry of Home Affairs has said it will not issue more licences, and following U Tin Shwe’s application he was visited by a small army of officials, including the township administrator, the ward administrator, a member of the city development committee and a high-ranking official from the township police station.

When they found out he was selling draught beer with only an FL17 licence, they told him to stop.

U Tin Shwe said it would be one thing if the new law was imposed uniformly across the ward, but other beer stations are still selling draught beer with only an FL17 licence.

He is losing customers to rival beer stations that have either not been asked to close or have not responded to official instructions. U Tin Shwe said he is considering flouting the law and selling draught beer again to avoid losing business.

As the ministry is no longer selling licences the only way to acquire an FL9 is from an existing licence holder, U Tin Shwe added.

The licences can be bought and sold, but are only valid at the address for which they were originally issued. The crackdown has pushed up the price of FL9 licences accordingly, from K40,000-K50,000 before it began, to K70,000–K80,000, U Tin Shwe said.

Swe Tha Har resturant in Magwe Region sent a petition letter to the local police department asking for permission to sell tap beer with an FL17 licence, which was rejected.

11 Авг. 2016

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