Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Myanmar. Beer station profits slump as pumps close
Most beer stations across the country have served draught beer for many years under an FL17 licence, though officially this is prohibited by law. But last month station managers offering draught beer received letters from ward administration offices telling them to stop.
Ward administration offices are under control of the General Administration Department, which is overseen by the military through the Ministry of Home Affairs.
U Thein Than Win manages a beer station in Mingalar Taung Nyunt township, which stopped selling draught beer last month after receiving a warning.
Sales are down around 30 percent since then, he said, with customers moving to the few beer stations that have not stopped serving.
Other beer station owners that have chosen to abide by the law and close pumps also report a sharp fall in profits.
Most stations in Mingalar Taung Nyunt township with FL17 licences have stopped selling beer on tap, said U Thein Than Win.
But in other townships beer station owners report that draught beer still flows at unlicensed bars.
Bar owners with an FL17 licence that continue to sell draught beer and are caught will be punished, but as ward offices have not enforced city-wide inspections many beer stations are continuing to pour.
U Hla Win Tin, director general of the liquor and tax department under the Ministry of Home Affairs, said that the crackdown was simply an application of the Liquor Act and its regulations.
That act states the only people allowed to sell draft beer are those with the correct licence, he said.
Of the approximately 7000 bars and restaurants that sell tap beer today, only around 2500 hold an FL9 or FL10 licence specifically allowing them to sell draught beer.
Some beer station owners with only an FL17 licence are hurriedly trying to apply for an FL9, including U Tin Shwe who owns Maw Shwe Li station in Tarmwe township. He applied two weeks ago in search of a solution to avoid shutting his pump.
But the Ministry of Home Affairs has said it will not issue more licences, and following U Tin Shwe’s application he was visited by a small army of officials, including the township administrator, the ward administrator, a member of the city development committee and a high-ranking official from the township police station.
When they found out he was selling draught beer with only an FL17 licence, they told him to stop.
U Tin Shwe said it would be one thing if the new law was imposed uniformly across the ward, but other beer stations are still selling draught beer with only an FL17 licence.
He is losing customers to rival beer stations that have either not been asked to close or have not responded to official instructions. U Tin Shwe said he is considering flouting the law and selling draught beer again to avoid losing business.
As the ministry is no longer selling licences the only way to acquire an FL9 is from an existing licence holder, U Tin Shwe added.
The licences can be bought and sold, but are only valid at the address for which they were originally issued. The crackdown has pushed up the price of FL9 licences accordingly, from K40,000-K50,000 before it began, to K70,000–K80,000, U Tin Shwe said.
Swe Tha Har resturant in Magwe Region sent a petition letter to the local police department asking for permission to sell tap beer with an FL17 licence, which was rejected.
11 Авг. 2016