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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam’s largest beer producer Sabeco has new CEO

VietNamNet Bridge – The Ministry of Industry and Trade approved the appointment of Mr. Le Hong Xanh, 59, as chief executive officer (CEO) of the Saigon Beverage Corporation (Sabeco) as of August 4, replacing Mr. Vo Thanh Ha.


Xanh, who will represent the State capital in Sabecome, is also a member of the Sabeco Board of Directors.

Meanwhile, the former CEO Ha will concentrate in managing the State capital division and hold the Chairmanship of the Board of Directors.

Xanh, born in 1957, served as Head of the Vietnam Dairy Products Company (Vinamilk)’s Marketting Department before joining Sabeco.

At Vinamilk, he was appreciated for contributing to taking Vinamilk to the top of Vietnam's milk market.

Before being appointed to the hot seat of Sabeco, Xanh was a member of the Board of Directors cum Vice CEO of Sabeco. Xanh is also CEO of Saigon Beer MTV Trade Co., Ltd., a subsidiary of Sabeco.

Xanh is one of the four representatives of the State capital in Sabeco.

Sabeco personnel has recently attracted public attention after the Vietnam Association of Financial Investors (VAFI) questioned the Ministry of Industry and Trade’s appointment of Vu Quang Hai (born in 1986), son of former Minister Vu Huy Hoang, as a member of the Board of Directors of Sabeco, the largest beer producer in Vietnam.

Hai was said to be too young and inexperienced to hold such an important position at a large firm where the State holds a major stake.

However, the newly appointed CEO is said to be old enough to assume the post because under the current rules, he will retire next June.

By the end of 2015, the total assets of Sabeco reached VND21,571 billion. Currently, the Ministry of Industry and Trade is the largest shareholder in this corporation, holding 89.95% of capital.

11 Авг. 2016



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