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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam’s largest beer producer Sabeco has new CEO

VietNamNet Bridge – The Ministry of Industry and Trade approved the appointment of Mr. Le Hong Xanh, 59, as chief executive officer (CEO) of the Saigon Beverage Corporation (Sabeco) as of August 4, replacing Mr. Vo Thanh Ha.


Xanh, who will represent the State capital in Sabecome, is also a member of the Sabeco Board of Directors.

Meanwhile, the former CEO Ha will concentrate in managing the State capital division and hold the Chairmanship of the Board of Directors.

Xanh, born in 1957, served as Head of the Vietnam Dairy Products Company (Vinamilk)’s Marketting Department before joining Sabeco.

At Vinamilk, he was appreciated for contributing to taking Vinamilk to the top of Vietnam's milk market.

Before being appointed to the hot seat of Sabeco, Xanh was a member of the Board of Directors cum Vice CEO of Sabeco. Xanh is also CEO of Saigon Beer MTV Trade Co., Ltd., a subsidiary of Sabeco.

Xanh is one of the four representatives of the State capital in Sabeco.

Sabeco personnel has recently attracted public attention after the Vietnam Association of Financial Investors (VAFI) questioned the Ministry of Industry and Trade’s appointment of Vu Quang Hai (born in 1986), son of former Minister Vu Huy Hoang, as a member of the Board of Directors of Sabeco, the largest beer producer in Vietnam.

Hai was said to be too young and inexperienced to hold such an important position at a large firm where the State holds a major stake.

However, the newly appointed CEO is said to be old enough to assume the post because under the current rules, he will retire next June.

By the end of 2015, the total assets of Sabeco reached VND21,571 billion. Currently, the Ministry of Industry and Trade is the largest shareholder in this corporation, holding 89.95% of capital.

11 Авг. 2016



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