Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Myanmar. Hotels and bars face liquor licence woes
The Liquor and Tax Department, under the home affairs ministry, has issued only 41,153 liquor licences for the whole country, U Khin Aung Htun, joint secretary of the Myanmar Tourism Federation, told The Myanmar Times in a recent interview.
Many hoteliers believe the right to serve liquor is granted as part of the hotel licence issued by the Ministry of Hotels and Tourism, but they are wrong, he said. A separate licence to serve alcohol must be obtained from the Ministry of Home Affairs.
“Bagan has only four licensed restaurants and about 30 hotels with a licence to serve drinks. All the others operate on the basis of an understanding with township administrators,” he added, hinting at a below-the-counter system.
And he said only one in every 10 of Yangon watering holes is legally licensed, contributing to a shortfall in tax duty.
Many bar owners allowed their licences to lapse when taxes were put up at the end of March 2015, preferring to strike a deal with understanding local officials, he added.
He would like to see the government bring in a policy that would encourage hoteliers and bar owners to get a licence and reduce the tax losses.
Restaurant and bar owners must pay income tax based on their net profits, as well as collecting a 5 percent commercial tax on each sale from customers.
Income tax of 5pc is payable on net profits from K2-K5 million, 10pc on profits worth K5-K10 million, 15pc on profits worth K10-K20 million, 20pc on profits between K20-K30 million and 25pc on profits of more than K30 million, according to the Internal Revenue Department.
Another problem, according to U Khin Aung Htun, is that the black market for liquor sales can drive up prices.
“Some owners bribe an administrator instead of paying for a licence. But they can end up paying more because they’re afraid of being arrested. They then put up the price of the drinks to cover the cost and everybody loses out – the bar owner, the customer and the tax office.”
The wine and spirits sold in such places also often enter the country
illegally, since the law forbids imports of foreign liquor except to duty-free shops at international airports, he said.
“The country will keep losing money over this issue as long as alcohol is being imported illegally. But [the government] also has to crack down on people who break the law.” He said the temptation to distil fake alcohol could bring health risks, and that the current system perpetuated corruption.
For U Myo Win Nyunt, a director at the Ministry of Hotels and Tourism, the problem is likely to grow as more tourists travel to the country.
The ministry expects as many as 7.5 million tourists a year to visit by 2020, and as formerly closed parts of the country in Kayin, Kayah and Chin states open up to tourists, the problem of unlicenced hotels will no longer be limited to Yangon and Bagan.
“We grant about seven hotel licences each month,” U Myo Win Nyunt said. “As of the end of July, we had already issued licences to 1361 hotels with 53,355 rooms. An international-standard hotel will have restaurants and bars, which require separate liquor licences, so we need a better
But the tourism and home affairs ministries are directly odds over this question, with the Ministry of Home Affairs trying to keep the number of licences down, and the Ministry of Tourism wanting to attract more visitors.
“Policy at the Ministry of Home Affairs policy deters hoteliers from applying for a liquor licence,” said one distributor, asking to remain
“People who want to open a bar, restaurant or hotel have to get hold of a CS2A licence. They can buy a K200,000 licence on the black market for K2 million and trade it for an FL17 licence with the help of a friendly township administrator for another K8 or K10 million. That will allow them to trade imported liquor and wine, but not draught beer.”
The home affairs ministry is not selling any new liquor licences for the time being, which means that all new licences must be bought on the black market.
A CS2A licence covers only locally made alcohol, while an FL17 allows the bearer to sell imported liquor, wine and beer. For the sale of draught beer, a separate licence known as FL9 is required, for an annual fee of K1.2
All of these allow consumption on the premises. For home consumption, from supermarkets and liquor stores, a retailer can pay K1.5 million for an FL12 licence, or a wholesaler can pay K3 million for an FL11. A recent crackdown on unlicensed sales of draught beer has left many beer stations out of pocket.
Tourism ministry director U Myint U said, “Hoteliers complain to us that the Ministry of Home Affairs takes too long to deal with their licence applications. Sometimes they’re rejected even though we have recommended approval.”
Bar owners meanwhile are still smarting from a ban on late-hours drinking.
One owner said, “The law requires us to close at 9pm, but the police used not to bother us until 11, unless the authorities wanted to set an example. But everyone knows that some places stay open all night.”
16 Авг. 2016