The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Myanmar. Hotels and bars face liquor licence woes
The Liquor and Tax Department, under the home affairs ministry, has issued only 41,153 liquor licences for the whole country, U Khin Aung Htun, joint secretary of the Myanmar Tourism Federation, told The Myanmar Times in a recent interview.
Many hoteliers believe the right to serve liquor is granted as part of the hotel licence issued by the Ministry of Hotels and Tourism, but they are wrong, he said. A separate licence to serve alcohol must be obtained from the Ministry of Home Affairs.
“Bagan has only four licensed restaurants and about 30 hotels with a licence to serve drinks. All the others operate on the basis of an understanding with township administrators,” he added, hinting at a below-the-counter system.
And he said only one in every 10 of Yangon watering holes is legally licensed, contributing to a shortfall in tax duty.
Many bar owners allowed their licences to lapse when taxes were put up at the end of March 2015, preferring to strike a deal with understanding local officials, he added.
He would like to see the government bring in a policy that would encourage hoteliers and bar owners to get a licence and reduce the tax losses.
Restaurant and bar owners must pay income tax based on their net profits, as well as collecting a 5 percent commercial tax on each sale from customers.
Income tax of 5pc is payable on net profits from K2-K5 million, 10pc on profits worth K5-K10 million, 15pc on profits worth K10-K20 million, 20pc on profits between K20-K30 million and 25pc on profits of more than K30 million, according to the Internal Revenue Department.
Another problem, according to U Khin Aung Htun, is that the black market for liquor sales can drive up prices.
“Some owners bribe an administrator instead of paying for a licence. But they can end up paying more because they’re afraid of being arrested. They then put up the price of the drinks to cover the cost and everybody loses out – the bar owner, the customer and the tax office.”
The wine and spirits sold in such places also often enter the country
illegally, since the law forbids imports of foreign liquor except to duty-free shops at international airports, he said.
“The country will keep losing money over this issue as long as alcohol is being imported illegally. But [the government] also has to crack down on people who break the law.” He said the temptation to distil fake alcohol could bring health risks, and that the current system perpetuated corruption.
For U Myo Win Nyunt, a director at the Ministry of Hotels and Tourism, the problem is likely to grow as more tourists travel to the country.
The ministry expects as many as 7.5 million tourists a year to visit by 2020, and as formerly closed parts of the country in Kayin, Kayah and Chin states open up to tourists, the problem of unlicenced hotels will no longer be limited to Yangon and Bagan.
“We grant about seven hotel licences each month,” U Myo Win Nyunt said. “As of the end of July, we had already issued licences to 1361 hotels with 53,355 rooms. An international-standard hotel will have restaurants and bars, which require separate liquor licences, so we need a better
But the tourism and home affairs ministries are directly odds over this question, with the Ministry of Home Affairs trying to keep the number of licences down, and the Ministry of Tourism wanting to attract more visitors.
“Policy at the Ministry of Home Affairs policy deters hoteliers from applying for a liquor licence,” said one distributor, asking to remain
“People who want to open a bar, restaurant or hotel have to get hold of a CS2A licence. They can buy a K200,000 licence on the black market for K2 million and trade it for an FL17 licence with the help of a friendly township administrator for another K8 or K10 million. That will allow them to trade imported liquor and wine, but not draught beer.”
The home affairs ministry is not selling any new liquor licences for the time being, which means that all new licences must be bought on the black market.
A CS2A licence covers only locally made alcohol, while an FL17 allows the bearer to sell imported liquor, wine and beer. For the sale of draught beer, a separate licence known as FL9 is required, for an annual fee of K1.2
All of these allow consumption on the premises. For home consumption, from supermarkets and liquor stores, a retailer can pay K1.5 million for an FL12 licence, or a wholesaler can pay K3 million for an FL11. A recent crackdown on unlicensed sales of draught beer has left many beer stations out of pocket.
Tourism ministry director U Myint U said, “Hoteliers complain to us that the Ministry of Home Affairs takes too long to deal with their licence applications. Sometimes they’re rejected even though we have recommended approval.”
Bar owners meanwhile are still smarting from a ban on late-hours drinking.
One owner said, “The law requires us to close at 9pm, but the police used not to bother us until 11, unless the authorities wanted to set an example. But everyone knows that some places stay open all night.”
16 Авг. 2016