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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Thailand. Red-hot ThaiBev expected to shine further

Amid a largely tepid Singapore bourse, Thai Beverage has stood out with its frothy rise this year, attracting investors with its dominance in Thailand's alcohol market and strong earnings growth.

And while the counter has cooled slightly recently owing to some profit-taking, market watchers still see ThaiBev as a good buy for the long term, as the company continues to achieve a deeper market share and wider regional presence.

Since the start of the year, ThaiBev has gained 48.2 per cent to 99 cents at the last close, easily the best performer of the 30 Straits Times Index component stocks. The next best was Sats, up 28.5 per cent. Overall, the STI has declined 0.87 per cent so far this year.

ThaiBev's surge - part of a gradual build-up since 2012 and far above the initial public offering price of 28 cents - has defied January's stock market volatility and the Brexit-triggered panic in June.

The company - controlled by Thai billionaire Charoen Sirivadhanabhakdi as chairman and his son Thapana as chief executive - is now the fifth largest on the STI, with a market value of $24.86 billion, behind Singtel, DBS Group Holdings, OCBC and United Overseas Bank.

160829whThaiBev copy

Part of this growth is down to the strong momentum in its alcoholic beverage business, as shown in the second quarter and half-year results reported earlier this month.

While total net profit slid 1 per cent year-on-year in the three months to June 30 owing to lower contribution from associates, including drink company Fraser and Neave (F&N) and property group Frasers Centrepoint, ThaiBev's core net profit jumped 19.1 per cent to 5.42 billion baht (about S$212 million) in the second quarter, or a better 24.5 per cent to 13.11 billion baht in the first half of the year.

DBS analyst Andy Sim projected ThaiBev's core profit growth - excluding the disposal gain by F&N last year when it sold its stake in Myanmar Brewery - to be about 24 per cent for the full year, with momentum supported by broad growth.

"The spirits segment, which is their main business, is stable and generating healthy cashflow. The beer business has increased its market share in Thailand to about 40 per cent, and that has remained stable even after they raised the selling price in May," Mr Sim told The Straits Times.

ThaiBev drew 55.1 per cent of total sales from spirits products, such as Hong Thong and Blend 285, while 32.6 per cent came from beer products, such as ThaiBev's mass-market flagship beer, Chang.

The rebranding campaign it launched late last year was successful in giving Chang a more contemporary packaging and appeal to young consumers, Mr Sim noted. There was a 70.4 per cent surge in beer revenue for the first half of this year, while spirits revenue grew 3.3 per cent.

"Performance in the non-alcoholic department is also improving, with losses coming down. Its main priority here is to break even in 2018," he added. Non-alcohol product revenue, from the likes of F&N's sports drink 100Plus and green tea range Oishi, rose 8 per cent in the first half and net loss narrowed by 31.1 per cent.

Under the Vision 2020 plan announced in 2014, ThaiBev intends to diversify its revenue make-up to see over half of it coming from non- alcoholic products. The management also wants over half of its revenue coming from outside Thailand, which currently accounts for more than 90 per cent of its turnover.

ThaiBev rolled out its Oishi products in Singapore in March last year, after bringing 100Plus into Thailand in February.

The push for wider reach and greater diversification is a work in progress, but, for the moment, the strong sales is making ThaiBev a very cash-rich company - with operating net cash up 62.4 per cent to 13.85 billion baht in the first half - and a very solid pick for investors, who can also expect an indicated dividend yield of 2.58 per cent.

KGI Fraser Securities trading strategist Nicholas Teo was also among those impressed. "It's just a very good story all around. Aside from its successful plans to re-engineer the business and products for growth, ThaiBev is also one of the few counters in the defensive consumer segment, supported by its strong position in Thailand."

Inevitably, there will be profit- taking, with ThaiBev shares down 5.4 per cent since the start of this month.

But Mr Teo said: "The price may have run a little ahead, but with a price to earnings ratio of around 22, it's by no means overvalued if you look at other defensive counters - healthcare, for instance - that are trading at 30, even 40 times."

Mr Sim said: "Our 12-month target is $1.13, which means a 10 per cent or so potential upside as the company continues to execute its strategies and deliver growth."

29 Авг. 2016

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