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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japan’s Beer Industry

While the planned merger of the world’s two biggest beer makers, Anheuser-Busch InBev NV and SABMiller, has brought renewed attention to global consolidation in the industry, Japan has managed to isolate itself from the wave so far.

To compete with bigger global rivals, however, Japanese beer makers are now looking into overseas investment opportunities and diversifying their products. Here are five numbers to know about the beer industry in Japan.

  • JAPAN DRINKS A LOT OF BEER

    718.5 million gallons

    The volume sold by Japan’s five domestic beer makers totaled 2.72 million kiloliters (718.5 million gallons) in 2015, according to the Brewers Association of Japan. Beer consumption in Japan has been declining partly because of ​​an aging population. The volume sold in 2001 was ​4.8​9 million kiloliters.

  • THE COUNTRY IS IN THE TOP TEN BEER CONSUMERS

    7th largest

    Japan was the world’s 7th largest beer consumer in 2014, the latest year for which data is available, according to Kirin. China has been the largest beer-consuming country since 2003.​​ It’s followed by the U.S., where consumption grew 0.5% on-year.

  • BUT OTHER TYPES OF ALCOHOL CONSUMPTION ARE INCREASING

    55.5%

    While beer sales have been declining in Japan, wine and whiskey drinkers have increased by 55.5% and 34.2%, respectively, in the past 10 years, according to Japan’s National Tax Agency. Japanese beer makers have tried to diversify their portfolios in recent years. Suntory acquired U.S. whiskey maker Beam in 2014 for $16 billion, while Asahi bought Tokyo-based wine seller Enoteca Co. Ltd. last year.

  • FIVE DOMESTIC BEER MAKERS DOMINATE JAPAN'S MARKET

    92%

    Japan’s five domestic beer makers dominated 92% of the Japanese beer market in 2015, according to Euromonitor International. Asahi Group Holdings Ltd. held 35.5% of the market share, followed by Kirin Holdings Co. Ltd. at 30.3%, Suntory Holdings Ltd. at 15.3%, and Sapporo Holdings Ltd. at 10.2%. Orion Breweries Ltd., based on the southern island of Okinawa, had just 0.8%​ of the ​market​.

  • THERE ARE ACTUALLY THREE TYPES OF BEER IN JAPAN

    3

    The Japanese beer market has 3 types of beer drinks: regular beer, “happoshu” and “new genre.” Happoshu is low-malt beer with a malt content of less than 67%. It is popular with some people because of its lighter taste and lower calorie count. It’s also cheaper due to the lower malt content. A can of Asahi’s happoshu brand costs about about 140 yen ($1.36) through online shopping, compared with a can of regular Asahi Super Dry for about 200 yen. New genre drinks, also known as “third beer,” are brewed from other crops like peas or corn to avoid Japan’s taxes on malt. A can of new genre is about 120 yen.

1 Сен. 2016

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